Materials Evidence
Patrick - Materials EvidenceIndependent investigations into the business, economics and politics of fashion. Following the money, questioning the narratives, and occasionally making fun of the whole thing.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 15 | Founded | 3 months ago | Last Issue | 4 days ago |
| Active | |||||
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materialsevidence.substack.comLatest Issues
Fashion's Ozempic Maths
Fashion has always had to predict what its customers will want to wear next season. Increasingly, though, it also has to predict what size those customers will be.
The arrival of GLP-1 medications, including Ozempic, Wegovy and Mounjaro, h...
What Is Fashion's Magic Media Money Actually Worth?
Fashion has invented its own currency. It looks remarkably like the American dollar, arrives in enormous denominations, and has the useful property of not requiring any of it to actually change hands. There is, admittedly, a faint whiff of...
Is Vogue featuring Zara more? I counted.
There comes a point in reading fashion discourse online when you begin to wonder if you’re picking up on a trend or just being stalked around the internet by something you clicked on once.
I had reached that point with Zara.
Another col...
The Revolving Runway: What 10 years of schedules actually say about the "death" of Fashion Week
There is a familiar shorthand in fashion media and online chatter about the four major fashion capitals. London is for discovering talent. Milan has the factories, and the technical know-how. Paris holds the prestige. New York meanwhile pro...
Fashion’s Unofficial Archivists
For years, one of Alexander McQueen’s most recognisable prints had the wrong name.
In his AW1998 collection Joan, McQueen sent models down the runway wearing sequinned clothes printed with the spectral, haunting faces of three young girls....
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The writers behind this newsletter.
Writing Materials Evidence. Investigating the business, economics and politics of fashion. Following the money and occasionally questioning the industry's grip on reality.
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