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The Nature of Nature

Matthew J Shribman

What if we saw everything in our civilisation – money, technology, culture, politics – as living extensions of biology? What wisdom lies there? What more might we learn about ourselves?

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Latest Issues

One crowded pond

Today’s human world is a singular internet-interconnected pond. And into this pond we’re releasing AI agents that can act, learn and compete.

If something goes wrong, where do we swim? And if there’s nowhere else to go, how ought we to pre...

4 months ago
24
6

How optimistic should we be (about the climate and nature emergency)?

We tend to only win when we believe we can win

We might lose.

But if we believe we’ll lose, we almost certainly will.

This is why a healthy human mind tends to be quite optimistic – sometimes unreasonably so…

If we can see a future w...

2 years ago
3
2

15 Green Skills

A starter before your main (post)?

Have you ever heard of elite panic?

It comes from a field called disaster studies. It refers to the behaviour of elites during times of systemic collapse.

By panicking and acting selfishly — hoarding...

3 years ago
1
1

The biggest communication failure in history

In a sentence, this post explains and demonstrates how to communicate the following:

The climate emergency is all about Nature – carbon is only a small part of the story – and we will only overcome it when our shared mission is to protec...

3 years ago
4
1

What crisis? (marketing climate collapse)

“Climate change”

“Climate crisis”

“Climate emergency”

None of these names tells a relatable story about what’s going on.

Great marketing is supposed to make every receiver feel smart.

Do you feel smart?

Samsung, Disney, N...

3 years ago
3
2

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  • Matthew J Shribman

    I'm just a descendent of the same ambitious fish as you. Oxford-trained natural scientist, science communicator (TEDxLondon, BBC, Sky), Chief Scientist at AimHi Earth, systems ponderer. Working for nature – present and future \ud83d\udc0b

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