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THE WINDOW: Sports betting w/ Matt Russell

THE WINDOW

Looking to become (Sports)Book Smart? From Matt Russell, THE WINDOW is an independent sports betting content brand that promotes responsible, casual, sports betting in a smart and fun way, with a focus on market reaction to team and player valuation.

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PricingFreemiumPublishesDaily
Issues936Founded2 years agoLast Issue5 days ago
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Artwork for THE WINDOW: Sports betting w/ Matt Russell

Latest Issues

CONN ARTISTS (6.10.26)

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In this week’s episode of THE WINDOW: Sports betting podcast, Matt Russell (@mrussauthentic) looks back at games 3 and 4 of a Stanley Cup Final that continues to be as tightly played as possible.

Mitch Marner’s hat-trick an...

5 days ago
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FORGING & SURGING (6.5.26)

In this week’s episode of THE WINDOW: Sports betting podcast, Matt Russell (@mrussauthentic) looks back at the thrilling first two games of the Stanley Cup Final, as Vegas and Carolina split two games that couldn’t have been closer from bot...

10 days ago
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STANLEY’S CHOICE (6.2.26)

In this week’s episode of THE WINDOW: Sports betting podcast, Matt Russell (@mrussauthentic) looks back at the Golden Knights’ and Hurricanes’ road to the Stanley Cup Final. Two teams that we’ve been riding to a 6-0 series record as part of...

13 days ago
8

2026 Stanley Cup Final betting: Vegas-Carolina championship preview

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Note: Normally this would be behind the paywall at THE WINDOW, but with our Stanley Cup Playoff betting success more than paying for any type of subscription, we’re offering up the entire Stanley Cup Final preview for free, s...

14 days ago
11
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GOLDEN OPPORTUNITIES (5.25.26)

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In this week’s episode of THE WINDOW: Sports betting podcast, Matt Russell (@mrussauthentic) looks back at the last week of play in the Stanley Cup Playoffs, as he puts a bow on the Sabres Game 7 loss to the Canadiens, Montre...

21 days ago
7

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  • THE WINDOW

    One of the most publicly profitable bettors as the lead betting analyst at theScore, Matt brings his expertise in betting markets to Substack. Subscribe for season and playoff previews, best bets and market tracking in the NFL, CFB, NHL and more!

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