
Looking to become (Sports)Book Smart? From Matt Russell, THE WINDOW is an independent sports betting content brand that promotes responsible, casual, sports betting in a smart and fun way, with a focus on market reaction to team and player valuation.
| Platform | Pricing | Freemium | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 1008 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||

10 player props, a ladder-match, our “RATS”, and a low-risk/high-reward mega-longshot SGP+ for Sunday
So much goes into whether a derivative market bet cashes.
Best bets, coin-flip games, the big matchup, a teaser, total, and THE WINDOW RUMP
We’ve long called betting the NFL a more-entertaining, longer-drawn-out casino table game, spreading the anticipation of a bouncing roulette ball over the co...
Plus, the red-hot RUMP (round-robin underodog money-line parlay)
The thunder was stolen in Week 6 when an unusually large amount of our “secret,” podcast-only plays went 7-for-7 — a veritable “non-Saturday 7” sweep:
Two teams with the same plan, three player props, and touchdown bets
If you lived in the Pacific Northwest — either side of the border — in the late-80s and early-90s, you might be getting some PTSD on Thursday night:
THE WINDOW is providing free subscribers sports betting content thanks to yahoo! sports this football season.
The Cowboys hit Survivor players with a special edition of their particular brand of suckitude — always seemingly coming at the w...
Subscribers, engagement, traffic and sponsorship for THE WINDOW: Sports betting w/ Matt Russell.
| Subscribers | Engagement | 79 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
How this newsletter ranks in the official Substack charts.
| #141 |
The writers behind this newsletter.
One of the most publicly profitable bettors as the lead betting analyst at theScore, Matt brings his expertise in betting markets to Substack. Subscribe for season and playoff previews, best bets and market tracking in the NFL, CFB, NHL and more!
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