THE WINDOW: Sports betting w/ Matt Russell
THE WINDOWLooking to become (Sports)Book Smart? From Matt Russell, THE WINDOW is an independent sports betting content brand that promotes responsible, casual, sports betting in a smart and fun way, with a focus on market reaction to team and player valuation.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 941 | Founded | 2 years ago | Last Issue | 6 days ago |
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mrussauthentic.substack.comLatest Issues
PEERING IN THE WINDOW (7.29.26)
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In a special re-introductory episode of THE WINDOW: Sports betting podcast, Matt Russell (@mrussauthentic) checks in to setup the season ahead at THE WINDOW, and what new subscribers considering paywall removal can expect for...
2026 College Football Preview (Part I): The Betting Market’s “Top-25”
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We all have them with our significant others — the little sayings stolen from friends, acquaintances, and co-workers, that you apply to day-to-day life.
My wife has an admired colleague who, perhaps unintentionally, tends to...
SPIRIT OF THE GAME (7.14.26)
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In this week’s episode of THE WINDOW: Sports betting podcast, Matt Russell (@mrussauthentic) checks in with a summer edition of the podcast, after consuming a month’s worth of World Cup soccer.
Even without being a big fan...
2026 NFL Betting: Estimating every NFL teams’ power rating in the betting market
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The 2026 NFL season (and the 2026-‘27 betting season at THE WINDOW) begins… now!
We are BACK, slowly building towards the start of football season — both pro and college — with our refresher on understanding the betting mark...
THE DEEP END OF THE POOL (6.16.26)
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In this week’s episode of THE WINDOW: Sports betting podcast, Matt Russell (@mrussauthentic) breaks down the Hurricanes’ Stanley Cup championship:
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What happened to separate Carolina from Vegas
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The Hurricanes’ “stori...
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One of the most publicly profitable bettors as the lead betting analyst at theScore, Matt brings his expertise in betting markets to Substack. Subscribe for season and playoff previews, best bets and market tracking in the NFL, CFB, NHL and more!
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