THE WINDOW: Sports betting w/ Matt Russell
THE WINDOWLooking to become (Sports)Book Smart? From Matt Russell, THE WINDOW is an independent sports betting content brand that promotes responsible, casual, sports betting in a smart and fun way, with a focus on market reaction to team and player valuation.
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mrussauthentic.substack.comLatest Issues
2026 COLLEGE FOOTBALL BETTING OVERVIEW (8.21.26)
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In this week’s episode of THE WINDOW: Sports betting podcast, Matt Russell (@mrussauthentic) reflects on THE WINDOW’s College Football betting previews with a week to go before the first games of the 2026 season.
Here’s the...
2026 College Football Preview: Betting the Heisman Trophy
Starting a portfolio for the most prestigious award in College Football
Admittedly, it shouldn’t have been that difficult.
Free for Yahoo!: Betting College Football Playoff futures
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THE WINDOW is providing free subscribers sports betting content thanks to yahoo! sports this football season.
In our final piece of free college football betting preview content, we dig into the College Football Playoff pict...
2026 College Football Preview: Group of Six Conference Betting
A championship bet and at least one win total for each of the PAC-12, Mountain West, Sun Belt, American, MAC, and Conference USA
Maybe the goal isn’t to get blown out by a Big Ten or SEC team, per se, but it is kind of a bummer that, nine...
2026 College Football Preview: Betting the Big 12
A worthy favorite, the team they might face, three season win totals, and betting the “Holy War” now
Those late-season arguments are painful.
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One of the most publicly profitable bettors as the lead betting analyst at theScore, Matt brings his expertise in betting markets to Substack. Subscribe for season and playoff previews, best bets and market tracking in the NFL, CFB, NHL and more!
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