THE WINDOW: Sports betting w/ Matt Russell
THE WINDOWLooking to become (Sports)Book Smart? From Matt Russell, THE WINDOW is an independent sports betting content brand that promotes responsible, casual, sports betting in a smart and fun way, with a focus on market reaction to team and player valuation.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 931 | Founded | 2 years ago | Last Issue | 5 days ago |
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mrussauthentic.substack.comLatest Issues
A “Glimpse” from THE WINDOW: A look at the Stanley Cup Playoffs’ Conference Final betting market (5.22.26)
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In a special Substack-only, video-centric episode of THE WINDOW: Sports betting podcast, Matt Russell (@mrussauthentic) looks at the betting markets for both Stanley Cup Playoff conference finals, with the help of THE WINDOW’...
Stanley Cup Playoffs Betting: Montreal-Carolina Eastern Conference Final Preview
The NHL’s metrics mismatch also brings back “rest vs. rust” debate for Canadiens-Hurricanes
Ok, fine, you don’t “believe” in advanced metrics. Sure.
Stanley Cup Playoffs Betting: Vegas-Colorado Western Conference Final Preview
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So you don’t “believe” in advanced metrics, and the predictive power of underlying statistics, do ya?
Which is a little like questioning the existence of the sun.
“Are we SURE that’s what makes it hot?”
Well, as we...
RAI & CHOKES (5.18.26)
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In this week’s episode of THE WINDOW: Sports betting podcast, Matt Russell (@mrussauthentic) opens the show by looking back at a weird and wonky PGA Championship at Aronimink — a tournament that provided another different way...
Free for Yahoo! — NFL Betting: Schedule release and power ratings (Pt. 2)
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For the “just give me the bets” crowd, you can have it by going to THE WINDOW’s contribution to Yahoo! Sports’ NFL Schedule Release coverage:
FIVE BETS TO MAKE NOW
For those looking to level-up their betting acumen for the...
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One of the most publicly profitable bettors as the lead betting analyst at theScore, Matt brings his expertise in betting markets to Substack. Subscribe for season and playoff previews, best bets and market tracking in the NFL, CFB, NHL and more!
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