
“Psychology as the Behaviorist Views It” was the title of John B. Watson’s infamous behaviorist manifesto of 1913. The title of this Substack is an homage to Watson, recognizing that I will be commenting on psychology as one behaviorist, among many.
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BEHAVIOR, AND NOTHING MORE
To be a behaviorist is to hold that psychology is the study of behavior, and nothing more.
If I demonstrate that the rat presses the lever more when food immediately follows, and...
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The 2026 annual meeting of the Association for Behavior Analysis, International (ABAI) will soon be held in San Francisco. As far as I know, it is the largest gathering of behavior analysts in the world. T...
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“If you can’t say something good about someone, sit right here by me.”
Alice Roosevelt Longworth (stitched on her tea table pillow)
Exercise is important. Do you run? Based on the data, you proba...
The real question is not whether machines think but whether men do.
B. F. Skinner
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Have you ever wondered what would happen if everyone on earth jumped at the same time? Or how many times you can re...
“Psychology as the Behaviorist Views It” was the title of John B. Watson’s infamous behaviorist manifesto, as it is sometimes called, of 1913. Watson called for a natural science of psychology that focused on the prediction and control of b...
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The writers behind this newsletter.
I am a professor of psychology and a behavioral psychologist, by training and trade. I think B. F. Skinner is one of the most important dead white males of all time.
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