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Product Driven Newsletter

Matt Watson

Educating the gap between product and software engineering. Welcome to Product Driven!

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues88Founded3 years agoLast Issue6 months ago
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Latest Issues

What Big Companies Get Wrong (and Right) About Creative Engineering

You don’t scale creativity with headcount.

You scale meetings.
You scale process.
You scale compliance.

Most big companies do this and call it “maturity.” But let’s be honest—what they’re really doing is building a machine that turns...

6 months ago
10

“It’s Done” Is a Lie Without Shared Understanding

There’s a dangerous moment in most engineering teams.

It’s the moment someone says:
“It’s done.”

But it’s not in production.
There’s no test coverage.
The edge cases aren’t handled.
And the PM doesn’t agree on what “done” even mea...

8 months ago
7

The Skill That Defines Great Engineering Leaders (But Rarely Gets Taught)

When I first became a CTO, I thought my job was to be the smartest technical person in the room.

Write the best code. Architect the system. Solve the hardest problems.

But it didn’t take long to realize that none of that was enough.

The...

8 months ago
8

The MVP Mindset Is Dead. Build for Validation, Not Version One.

It’s never been faster to build software.

That should feel like a gift for product teams.

But often, it turns into a trap.

Because speed without judgment doesn’t get you to value faster.
It just helps you ship the wrong thing sooner....

9 months ago
6

When Product Strategy Turns Into Lord of the Flies

You’ve got smart people. A clear goal. A roadmap full of initiatives.

So why does everything still feel... off?

One team’s building the future.

Another’s fixing the past.

A third is off-road entirely, convinced their thing is the most...

9 months ago
5

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  • Matt Watson

    Founder of Full Scale, helping engineering teams scale

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