
I share best practices I’ve learned over the last decade of my career in Software Engineering, both in the corporate and startup worlds. I want to focus on shifting developers' mindsets from being technology-biased to being more business-value-oriented
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 9 | Founded | 2 years ago | Last Issue | a year ago |
| Active | |||||

Over the last few years, Product Engineering has become one of the most talked-about ideas in the software world. We’ve seen frameworks, thought pieces, conference talks—all pointing toward a common vision: engineers who don’t just write co...
After writing few initial articles on Substack and exploring some foundational concepts, I thought it would be useful to come up with a guide that will become my North Star and will point me to the right of what I want to write on.
I think...
Yesterday, I attended a webinar led by Robin Gupta, Founder at TestZeus, where he presented their open-source platform leveraging AI Agents for test automation.
The multi-agent infrastructure of Hercules (that’s how the tool is called) for...
Although the wide range of benefits of automated tests is well known, it's surprising how often, during my 10 years in software engineering, I've had to discuss how tests supposedly slow down development. After all, there's the cost of writ...
DRY
Don't Repeat Yourself.
👑 One of the most frequently repeated dogmas in the broader Software Craftsmanship movement.
⚠️ Yet, I dare say it’s the most harmful one.
At least, it was for me. It took me years of struggling with code...
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The writers behind this newsletter.
I've been a software developer, architect, and SDLC manager for a decade. In my newsletter, I explore how "Product Engineering" can shift dev teams to a business-focused mindset and improve software development and its impact.
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