INEEDTHEMAX
I'm Maxwell Campbell founder of Ineedthemax. I went from athlete to celebrity photographer to brand strategist, and somewhere in that journey I learned that most creatives don't lack talent. They lack a system that trusts them back. This newsletter is
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 181 | Founded | 3 years ago | Last Issue | 4 days ago |
| Active | |||||
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ineedthemax.substack.comLatest Issues
They’re Not Ignoring Your Talent
I hear creators say this all the time.
“People don’t see my value.”
“My work is underrated.”
“I should be way further ahead by now.”
Maybe.
But there’s another possibility.
People aren’t ignoring your talent.
They just aren’t i...
Being Human Is Kicking Some Creators Ass
There was a time when popularity worked differently.
Before social media.
Before personal brands.
Before followers, likes, and engagement metrics became social currency.
When I was younger and moving around my city, people knew who you...
AI Did Not Remove Skill. It Exposed the Shortcut Sellers.
Every era has a moment where the room gets quiet.
Then everyone looks around and realizes the game changed.
This is one of those moments.
People keep saying AI is replacing skill.
But I don’t think that’s what happened.
AI did not remo...
Originality Is a Conversation, Not a Solo Act
The creators you admire didn’t invent in silence. They joined a conversation already moving and brought their lived angle to it.
Most creators sit alone trying to invent something no one has ever made.
And then they wonder why nothing is...
The Neighborhood Was the Algorithm
Identity Was a Local Thing
Growing up in South Florida in the 80s and 90s, your reputation walked into the room before you did.
Before social media, identity wasn’t a profile. It was a track record. You couldn’t tell one story at the b...
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Authors
The writers behind this newsletter.
For the creative who's been sitting on ideas. The builder who keeps starting over. The person with taste, drive, and a vision that hasn't fully landed yet. This is for you.
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