McAtlas
Gary HeFrom James Beard Award winner Gary He, McAtlas is a visual social anthropology of the largest restaurant chain in the world, featuring field work conducted in over 60 countries across six continents.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 19 | Founded | 6 years ago | Last Issue | a month ago |
| Active | |||||
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mcatlas.substack.comLatest Issues
Inside McDonald's Worldwide
The 4.6 million square foot Las Vegas Convention Center, home to McDonald’s Worldwide 2026. (Gary He/McAtlas)
LAS VEGAS, Nevada—McDonald’s Worldwide, a biennial gathering of the chain’s more than 14,000 franchisees, suppliers, and executiv...
Three Highlights From McAtlas Revised Edition
McDonald’s in Hong Kong’s Admiralty Station. (Gary He/McAtlas)
NEW YORK, New York—The cat is out of the bag: a revised edition of McAtlas is coming, with lots of new content. McDonald’s is a constantly evolving company, with novel localize...
Three Skeletons, One McDonald's 💀
The McCafe ordering counter in Frattocchie, Italy. (Gary He/McAtlas)
FRATTOCCHIE, Italy—This week got me thinking about the most Halloween-coded McDonald’s in the world, which is home to three skeletons that are in view of diners at the ch...
It's the Summer of McDonald's Global Menu
A selection from Admiralty’s “Around the World Menu” (Gary He/McAtlas)
HONG KONG, China—The McDonald’s inside Hong Kong’s Admiralty Station is one of the busiest outposts of the Golden Arches in the world, serving a meal every three and a...
Inside the Nightclub McDonald's
BUDAPEST, Hungary—The “most beautiful McDonald’s in the world” got a facelift, and now it’s going clubbing.
Located inside a train station built by Gustave Eiffel’s company (yes, the guy with a radio tower named after him in Paris), the Ny...
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Audience Metrics
Subscribers, engagement, traffic and sponsorship for McAtlas .
| Subscribers | Engagement | 63 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Photographer and Writer
Frequently Asked Questions
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