Reletter
Artwork for McAtlas

McAtlas

Gary He

From James Beard Award winner Gary He, McAtlas is a visual social anthropology of the largest restaurant chain in the world, featuring field work conducted in over 50 countries across six continents.

Platform
Substack
PricingOnly free issuesPublishesMonthly
Issues17Founded6 years agoLast Issue7 months ago
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mcatlas.substack.com
Artwork for McAtlas

Latest Issues

Three Skeletons, One McDonald's 💀

The McCafe ordering counter in Frattocchie, Italy. (Gary He/McAtlas)

FRATTOCCHIE, Italy—This week got me thinking about the most Halloween-coded McDonald’s in the world, which is home to three skeletons that are in view of diners at the ch...

7 months ago
4

It's the Summer of McDonald's Global Menu

A selection from Admiralty’s “Around the World Menu” (Gary He/McAtlas)

HONG KONG, China—The McDonald’s inside Hong Kong’s Admiralty Station is one of the busiest outposts of the Golden Arches in the world, serving a meal every three and a...

10 months ago
7

Inside the Nightclub McDonald's

BUDAPEST, Hungary—The “most beautiful McDonald’s in the world” got a facelift, and now it’s going clubbing.

Located inside a train station built by Gustave Eiffel’s company (yes, the guy with a radio tower named after him in Paris), the Ny...

a year ago
3

McAtlas Nominated for Two James Beard Awards

McAtlas: A Global Guide to the Golden Arches was nominated for two book categories in this year’s James Beard Awards. Now in its 35th year, the awards have been called the “Oscars of the food world.”

The two categories are:

  • Reference,...
a year ago
6

Landmark McDonald’s Destroyed by Tropical Storm Will Rise Again

The Biltmore Village McDonald’s in February 2025. (Gary He/McAtlas)

ASHEVILLE, N.C.—One of the most iconic McDonald’s in the United States was heavily damaged by Tropical Storm Helene. On Wednesday, the demolition and redevelopment of the...

a year ago
4

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  • Gary He

    Photographer and Writer

  • Frequently Asked Questions

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