The McLuhan Newsletter
Andrew McLuhanThe best of McLuhan from the past and the present, for today and tomorrow
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 34 | Subscribers | Read | mcluhan.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
3 Reversal
In ‘The Medium is the Message’ (chapter 1) we learned to look to the environment. In ‘Media Hot and Cold (chapter 2), that the level of definition, stimulus, data in a medium (artefact) is related to the user’s reaction, involvement, partic...
"Comin' in hot, in high definition..."
Last spring I led a group of students through ‘Understanding Media Intensive, part one,’ a word-by-word reading, exploration, and discussion of the first seven chapters of ‘Understanding Media: The Extensions of Man.’ This was the third tim...
2 Media Hot and Cold
Hot and Cool have caused trouble since day one, and the trouble persists. It famously caused Alvy Singer to bring Marshall McLuhan into the picture to tell the hapless Columbia prof “you know nothing of my work.” Horton, who played the put-...
Seven Ways of Understanding Media
Over the last four years I’ve read Marshall McLuhan’s 1964 masterwork ‘Understanding Media: The Extensions of Man’ very closely several times. I’ve led two groups of students through it cover to cover, word by word, and have discovered some...
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Authors
The writers behind this newsletter.
Andrew McLuhan is the son of Eric McLuhan, a grandson of Marshall McLuhan, founder and director of The McLuhan Institute (founded 2017). TMI was founded to conserve and continue media studies in the McLuhan tradition.
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