Measurecraft
June DershewitzShort stories about data leadership.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 41 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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measurecraft.substack.comLatest Issues
Product Analytics Needs the Right Company
Credit: https://commons.wikimedia.org/wiki/File:Blue_and_red_wood.jpg
“Product analytics is not dead for you, you just found a better audience for your work.”
Timo shared his story in this article. He had settled into a good specializatio...
What I Got Right and Wrong About GenAI
Credit: https://www.flickr.com/photos/61952179@N00/492878471/
Many of us began experimenting with GenAI in late 2022, around the time that ChatGPT was released. There was definitely a novelty effect, and most of the things we did with GenA...
How Data-Literate PMs Succeed
I originally published this on LinkedIn in April 2025, and I felt it was worth sharing here. I’ve lightly edited this version (but the energetic penguin stays).
Credit: https://commons.wikimedia.org/wiki/File:Penguin_in_Antarctica_j...
The Benefits, Risks, and Realities of Silo-Busting
A chief data officer, new to her role, had inherited a mess.
Every team in her org had adopted its own set of BI tools for reporting and analysis. There was no unified approach. Instead there was a sprawling, redundant collection of tools,...
Data People Need Influence Without Authority
Credit: https://www.flickr.com/photos/cmanacop/105060541/
“It’s frustrating and I don’t like it,” said John, an analytics engineer on my team back in the day. He was grumpy but also endearing in his literal and vocal assessment of whatever...
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Authors
The writers behind this newsletter.
I write about analytics leadership, data strategy, and what I’ve learned from 25 years in the field.
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