Measurecraft
June DershewitzShort stories about data leadership.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 39 | Founded | a year ago | Last Issue | 12 days ago |
| Active | |||||
Read this Newsletter
measurecraft.substack.comLatest Issues
How Data-Literate PMs Succeed
I originally published this on LinkedIn in April 2025, and I felt it was worth sharing here. I’ve lightly edited this version (but the energetic penguin stays).
Credit: https://commons.wikimedia.org/wiki/File:Penguin_in_Antarctica_j...
The Benefits, Risks, and Realities of Silo-Busting
A chief data officer, new to her role, had inherited a mess.
Every team in her org had adopted its own set of BI tools for reporting and analysis. There was no unified approach. Instead there was a sprawling, redundant collection of tools,...
Data People Need Influence Without Authority
Credit: https://www.flickr.com/photos/cmanacop/105060541/
“It’s frustrating and I don’t like it,” said John, an analytics engineer on my team back in the day. He was grumpy but also endearing in his literal and vocal assessment of whatever...
Stuck at the Service Desk
Credit: https://commons.wikimedia.org/wiki/File:Turtle_bell_in_Oaxaca.jpg
There was this moment a while back in my career, a point when I’d just taken a new role at a new company, and I was just getting settled in. As one of my first respo...
Two Kinds of Data Scientists: Aligners and Noodlers
Image credit: https://commons.wikimedia.org/wiki/File:Shimanto_River_incised_meander_Aerial_Photograph.jpg
I’ve gotten to know quite a few data scientists over the years, and they fall into two camps. There are the kinds whose portfolios a...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Measurecraft.
| Subscribers | Engagement | 64 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
I write about analytics leadership, data strategy, and what I’ve learned from 25 years in the field.
Frequently Asked Questions
How can I access the email archive for Measurecraft?
You can find recent issues that have been published by Measurecraft on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Measurecraft have?
To see how many people subscribe to Measurecraft, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Measurecraft?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Measurecraft as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Measurecraft?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Measurecraft using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Measurecraft?
Scroll up to where it says Related Newsletters to see other publications like Measurecraft. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Measurecraft?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.