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Megan Pratt

Not another tech bro. Just solid advice and lessons learned for B2B tech startups.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues3Foundeda year agoLast Issuea year ago
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Latest Issues

Building an Insight-Driven Product Marketing Strategy

It’s a question we’ve all been asking ourselves for the better part of a decade – what even is product marketing?

  • Is it a mish-mash of frameworks and templates that tell us about positioning and messaging?

  • Are we basically a hig...

a year ago
2

Positioning Pitfalls | When Positioning Goes Wrong

Positioning is great. Except when it isn’t.

I remember the first time I took charge of a positioning project. I was excited to finally use all of the ideas that I’d gathered from watching and helping with previous positioning projects. I...

a year ago

PMM Foundations #1 | The Product Marketing House

Picture this: You’re building your dream house. You’re so excited to move in and throw dinner parties like the ones on Martha Stewart’s Instagram. You’ve been looking around at houses you like and pinning pictures on Pinterest. You’re so re...

a year ago
2

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  • Megan Pratt

    Not another tech bro. Just solid advice and lessons learned for B2B product marketers trying to get stuff done.

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