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Intentional Style

Megan Wilkinson Papay

It's all about your personal narrative and how you want to feel. How daily intentions inspire my style and closet. Written by Megan Wilkinson Papay, Co-founder of FRĒDA SALVADOR.

Platform
Substack
PricingOnly free issuesPublishesInfrequently
Issues9Founded2 years agoLast Issue6 months ago
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Artwork for Intentional Style

Latest Issues

Behind FRĒDA's Spring Escape Campaign

The Title Page to our mood deck that is shared with the team to bring the campaign to life.

The vibe. Dreamlike, sometime blurry, hazy, bright light, mind altering. Happy.

Feet in the sand, the brightest light, cactus, rocks, hummingbirds...

6 months ago
8
2

2026 is FRĒDA's 15th Birthday

A journalist once said “I hope to find someone someday that looks at me the way Cristina and Megan look at each other.” This makes me so happy (and laugh), because FRĒDA is in fact a love story and you are the main character.

Cristina and...

8 months ago
15
5

FISHERMAN FEVER

Summer vibes are here and we are already planning outfits for trips near and far. Fisherman Sandals are more relevant than ever because of their cool aesthetic, walkability and styling versatility.

I thought it would be fun to give you a...

a year ago
14
2

Styling With Vintage

Over 8 years ago I made a promise to myself to only purchase vintage, consigned or small, slow fashion brands. I also love supporting friends brands, especially female founded. This decision has definitely influenced my personal style. It’s...

2 years ago
12
1

Styling Shiny Things

There’s never a moment or outfit where adding something shiny is a bad idea. From getting dressed up, to casually working them in; sequins, crystals, and metallics are my favorite ways to add personality to my day-to-day.

We recently shot...

2 years ago
8

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  • Megan Wilkinson Papay

    Co-Founder of FRĒDA SALVADOR

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