mfilterit's Substack
mfilteritmfilterIt is an AdTech and MarTech pioneer with a mission to build trust and transparency across the digital ecosystem. We safeguard your brand’s reputation, optimize your advertising endeavors for maximum impact, and help advertise fearlessly!
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 31 | Founded | 2 months ago | Last Issue | 3 days ago |
| Active | |||||
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mfilteritblogs.substack.comLatest Issues
Click Fraud Prevention: Think Like a Fraudster to Protect Your Ad Budget
Think about how much work went into your ad campaign The keyword research, the creative back-and-forth, the budget approvals that took three meetings longer than they should have. Now here’s what a fraudster sees when they look at the same...
5 Signs of Domain Spoofing: The $9 Billion Fraud Hiding Inside Your Programmatic Buy
Would you hand your best creative to a fraudster?
Of course not. But you might already be doing exactly that, and your dashboard would never tell you.
Brands pour millions into programmatic advertising with campaign strategy, audience pre...
Understand How Digital Scams Are Evolving Faster Than Ever
Today’s digital scams don’t look like scams. They look professional, convincing, and sometimes even more polished than legitimate businesses. Fraudsters have learned how to blend into the platforms people use every day, social media apps, m...
What is bot traffic? How do we get rid of it?
Bot traffic refers to website or app visits generated by automated software instead of real people. While some bots, like search engine crawlers, are helpful, malicious bots can generate fake clicks, fake visits, and fraudulent interactions...
What is Mobile Ad Fraud? How Fake Installs are Draining your App Campaign Budget
Your mobile app campaign numbers look healthy. Installs are growing. CPIs are competitive. But retention is hollow, in-app engagement is flat, and your product team is asking questions you cannot answer.
The disconnect isn’t creative fatig...
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| Subscribers | Engagement | 68 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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mFilterIt is an AdTech and MarTech pioneer with a mission to build trust and transparency across the digital ecosystem. We safeguard your brand’s reputation, optimize your advertising endeavors for maximum impact, and help advertise fearlessly!
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