The MAD Records Monologue
Michael Gilbride, Joel Gouveia, Rob Schustack, Chris HeddenLong live MAD Records ⚔️
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 122 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
Read this Newsletter
madrecords.substack.comLatest Issues
[New Song] Here I Am
Below is a new song from my upcoming EP, “Acceptance” that I am releasing exclusively on Substack for my solo project, “telco”. I will not be releasing this (or any of my music) on Spotify or any of the major streaming platforms (see previo...
Chapter 5: Identifying Your Audience
HINT: It's not "everybody".
Welcome back to “How to Market Your Music (…and still sleep at night)”! Need to catch up? No problem, here’s every article so far:
MAD Records Podcast #18 - Former Label President, John Strohm
Fasten your seatbelts, folks…
This one is a deeeeep dive on the current state of the music industry with truly one of the most seasoned industry veterans in Nashville:
Former Rounder Records President, .
John served as the president of...
Chapter 4: Stages of Awareness
How to take someone who doesn't give a crap and make them give a crap. From my paid series, "How to Market Your Music (...and still sleep at night)".
Need to catch up? No problem, here’s every article so far:
Chapter 3: The Basics of Fan Funneling
How to get in front of new audiences and, most importantly, RETAIN those audiences.
Well you’ve made it to Chapter 3.
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The MAD Records Monologue.
| Subscribers | Engagement | 78 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #111 | |
| #55 |
Authors
The writers behind this newsletter.
Long live Mad Records // The artist formerly, and currently, known as telco.
Where music, money & technology collide — and how to win the next decade.
Former Atlantic Records A&R and Grammy voter with 20+ years in the music industry focusing on Sync Licensing. Now Head of Music Services at MAD Records helping artists and producers understand how the industry of music actually works.
This is music journalism without borders, where I connect sounds to listeners through thoughtful stories, interviews, reviews, and conversation.
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