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The MAD Records Monologue

Michael Gilbride, Chris Hedden, Lucy Warr, Seth Werkheiser
Hundreds of paid subscribers

We teach business skills to independent artists, like you.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues147Founded2 years agoLast Issue4 days ago
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Latest Issues

Is “community” just a buzz word?

It seems everyone, their sister, their grandma, and their grandma’s boyfriend is launching a community nowadays.

(Not my grandma, she died when I was in first grade. Thank you for reminding me.)

Anyways.

I’ve seen a lot of discourse (and...

4 days ago
6

Chapter 16: Launching Your Middle-Of-Funnel

It’s time to start regularly re-engaging your audience.

Welcome back to “How to Market Your Music (…and still sleep at night)”! Need to catch up? No problem, here’s every article so far:

5 days ago
1
Paid

MAD Records Podcast #22 - Goth-Americana Artist, Zoe Ny

🔊🔊🔊 The MAD Records Podcast is now available to stream on Spotify and Apple Podcasts. Listen to the audio only version on Spotify by clicking here or on Apple Podcasts by clicking here.


A few weeks ago, we hosted our MAD Records...

10 days ago
9
3

Chapter 15: Aligning Your Funnel

How to ensure our funnel is as effective (and efficient) as possible

Welcome back to “How to Market Your Music (…and still sleep at night)”! Need to catch up? No problem, here’s every article so far:

12 days ago
Paid

You can’t monetize music

Vinyl record sales peaked in the 1970’s at roughly 530 million units per year.1

At roughly 140 grams of vinyl per unit, that means that roughly 74,000 metric tons of polyvinyl chloride (PVC) - the weight equivalent of nearly 400 Boeing 747...

18 days ago
17
11

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Authors

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  • Michael Gilbride

    Long live Mad Records // The artist formerly, and currently, known as telco.

  • Chris Hedden

    This is music journalism without borders, where I connect sounds to listeners through thoughtful stories, interviews, reviews, and conversation.

  • Lucy Warr

    · will you die with your song still inside, or will you wake up and rise wild? ·

  • Seth Werkheiser

    I write about breaking up with social media and big tech. Need help? DM me.

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