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The Strategic Edge Report

Michael Zipursky, Michel Fortin

Strategies, insights, and trends by Consulting Success® for consultants to grow, market, and manage a thriving business.

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Substack
PricingOnly free issuesPublishesWeekly
Issues22Foundeda year agoLast Issue2 months ago
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Latest Issues

Your happiest client only knows a sliver of what you do (and that's what caps your referrals)

Years ago I worked with a consultant whose biggest client paid him twelve thousand dollars a month, every month, for years. Never late, never a complaint, genuinely happy with the work. By any normal measure, a model relationship.

Then we...

2 months ago
1

What our best clients actually did with AI last quarter (the pattern was narrower than I expected)

I spent an afternoon recently going back through my notes from this quarter’s coaching calls, looking for a specific thing. Not what our clients were saying about AI. What they had actually changed.

The list was shorter than I expected, an...

2 months ago
1

More leads won't fix a close-rate problem (and chasing them hides it)

I caught up with a client recently who had good news and hard news, which is roughly the standard ratio in this business.

The good news was his pipeline. He had built it through months of consistent, unglamorous work, and it was genuinely...

2 months ago

The thing seven-figure consultants only say after the room clears out

A few months ago, after a client dinner we hosted in San Diego, the room had mostly emptied out. One client wanted to keep talking, so we poured another glass of red and settled in.

He runs a firm well into seven figures. From the outside,...

2 months ago
1

The AI question senior consultants keep getting wrong (and the one that pays off)

A consultant I respect, someone running a seven-figure practice with demanding clients, mentioned recently that he now uses AI to prep for every engagement. Synthesizing research, building pre-read summaries, drafting the first version of t...

2 months ago

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  • Michael Zipursky

    Consulting Success® CEO & Co-Founder: The Coaching Program & Proven Growth System That Transforms Consultants Into Confident Consulting Business Owners. Host of the Consulting Success® Podcast. Author of 4 Business Books

  • Michel Fortin

    Head of Growth at Consulting Success®, the world's leading training organization for serious, growth-driven consultants and consulting business founders.

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