Michelle Welborn Marketing
15+ years in B2B marketing, from events to demand gen leadership. Built and led programs across digital, social, email, webinars, events, and more; working with teams from startups to enterprise.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 8 | Founded | 2 months ago | Last Issue | 5 days ago |
| Active | |||||
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mwmarketing.substack.comLatest Issues
The quiet mistake marketers make that stunts long term growth
Most marketers don’t fail because they can’t write good copy. They fail because they can’t say the same thing long enough for it to matter.
That’s the real issue I keep seeing over and over again.
Not strategy. Not budget. Not even creati...
Where I Start When Building a Demand Generation Engine From Scratch
Most startup founders do not wake up one morning and say, “We need a demand generation engine.”
What usually happens is simpler.
They need customers.
So they start selling the fastest way possible: through relationships, referrals, forme...
AI is accelerating output, not understanding
SaaS (software as a service) transformed how companies buy technology.
Instead of buying hardware or installing software on-premise, businesses shifted to subscription-based software that could be updated continuously. SaaS didn’t just cha...
How you manage should focus on how people like to learn.
One of the most predictable questions in any management interview is:
“What type of manager are you?”
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It sounds simple. It’s meant to reveal your leadership...
Why Networking is making a big comeback and how you can capitalize on it.
The hottest “new” marketing channel is networking. Not the kind you’re thinking of.
Not badge-scanning.
Not awkward happy hours full of salespeople pitching each other.
Not “circling back” conversations over cheap wine.
That version o...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I’ve spent 15+ years in B2B marketing building strategies, campaigns, and systems that drive growth. I write about what’s working, what isn’t, and everything in between; covering demand gen, messaging, and real, practical insights
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