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Midlife Business Brain

For coaches, wellness professionals, and providers who serve midlife women and want to grow with stronger messaging, more effective positioning, practical marketing assets, and a better understanding how to sell to this audience.

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Substack
PricingOnly free issuesPublishesWeekly
Issues24Founded5 months agoLast Issue11 days ago
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Latest Issues

5 simple fixes experts & coaches can use today to get more midlife women to pay attention to what they sell

A very short and simple post:

Anyone taking magnesium for sleep? What kind do you take? Does it help?

received considerably more reach and engagement (10x) in my 110K Menopause FB Group than carefully written posts containing 2-3 paragr...

11 days ago
1
2

Why 12 Words Beat 3 Thoughtful Paragraphs

I have been looking closely at the statistics inside my Facebook group: reach, engagement, read rate and scroll-stop rate.

One pattern keeps repeating.

The posts that women notice and react to most are often not the carefully written educ...

17 days ago
1

Push vs. Pull Marketing for Midlife-Focused Businesses

Did you know there are 2 very different ways providers in the menopause and midlife space attract women online?

One asks you to constantly show up and push your message outward.

The other helps women find you exactly when they are already...

24 days ago

The Growth Loop That Makes Clients Build Your Business For You

Based on my observation most independent providers use a simple marketing system:

Create content → attract potential client → sell service → create more content → attract another potential client.

Thanks for reading! Subscribe for free to...

a month ago
3

4 Basic Human Needs That Make Marketing Work Better With Midlife Women

There are 4 basic human needs behind a huge amount of marketing, advertising, and sales.

They are simple, but once you start noticing them, it becomes much easier to understand why certain messages work and others create resistance.

Thank...

a month ago
5
1

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  • Midlife Business Brain

    For coaches, wellness professionals, and providers who serve midlife women and want to grow with stronger messaging, more effective positioning, practical marketing assets, and a better understanding of how to sell to this audience.

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