Mind Your Business
Dr Leanne ElichBusiness would be easy if people behaved logically. They don't. Every week, let's discover the neuroscience and psychology behind why people buy, decide and do completely irrational things.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 28 | Founded | 2 months ago | Last Issue | 7 days ago |
| Active | |||||
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drleanneelich.substack.comLatest Issues
Attention: What Really Happens When Your Focus Shifts
Have you ever been talking to someone in a crowded room when another conversation suddenly catches your attention?
Maybe you hear your name. Someone mentions something interesting. Or an announcement comes over the speakers that you need t...
S2 Ep9 The Down Down deception
A discount isn’t just a number. It’s a story about what something should cost.
In this episode of ThinkShift, we unpack the psychology behind the Coles “Down Down” Federal Court judgment, the ACCC’s case against Woolworths’ “Prices Dropped...
Your Choice. Their Design. Behind the Decisions We Don't Notice
When was the last time you consciously decided to keep scrolling?
You open Instagram. You watch a video. You keep going.
Chances are, you didn’t.
There was simply another post waiting. Then another. The next video started automatically,...
S2 Ep8 Why limited feels valuable
"Only 3 left." "Offer ends tonight." "Join the waitlist."
Sometimes you ignore those messages. Sometimes you click without even realising why.
In this episode of ThinkShift, we talk about the neuroscience of scarcity.
- Why the fear of...
The IKEA Effect
Today’s bite is about how IKEA uses psychology to become the world’s largest furniture retailer.
If you have ever visited an IKEA store, you’ve probably gone in for one or two things and walked out with a full trolley.
That impuls...
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| Subscribers | Engagement | 66 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Neuroscientist, behavioural economist, and podcast host. Decoding the brain behind better business. All science, no hype and lots of fun.
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