Mind Your Business
Dr Leanne ElichBusiness would be easy if people behaved logically. They don't. Every week, let's discover the neuroscience and psychology behind why people buy, decide and do completely irrational things.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 32 | Founded | 2 months ago | Last Issue | 5 days ago |
| Active | |||||
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drleanneelich.substack.comLatest Issues
S2 Ep11 When Dark Patterns became law
Dark patterns used to sound like a UX problem. Pre-ticked boxes. Fake urgency. Hidden fees. Subscription traps. Cancellation processes designed to make giving up easier than getting out.
Now, the stakes are much higher.
Australia’s new un...
Boredom: Why Doing Nothing Has Become So Uncomfortable
When was the last time you did absolutely nothing?
Not watched television while checking your phone. Not listened to a podcast while walking. Not scrolled through Instagram while waiting for your coffee.
Nothing.
For most of us, those mo...
S2 Ep10 People remember the ending
What if the final five minutes of your customer experience matter more than everything that came before?
You can deliver a brilliant project, run a seamless event, solve the customer’s problem and provide exceptional service. But if the en...
Power of Anchoring
Today's bite is about how one number convinced shoppers to buy more Snickers than they ever planned to.
In a supermarket experiment, two signs were displayed next to Snickers bars.
The first said:
"Snickers bars, buy them for yo...
Attention: What Really Happens When Your Focus Shifts
Have you ever been talking to someone in a crowded room when another conversation suddenly catches your attention?
Maybe you hear your name. Someone mentions something interesting. Or an announcement comes over the speakers that you need t...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Mind Your Business.
| Subscribers | Engagement | 66 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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How this newsletter ranks in the official Substack charts.
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Authors
The writers behind this newsletter.
Neuroscientist, behavioural economist, and podcast host. Decoding the brain behind better business. All science, no hype and lots of fun.
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