Mind Your Business
Dr Leanne ElichBusiness would be easy if people behaved logically. They don't. Every week, let's discover the neuroscience and psychology behind why people buy, decide and do completely irrational things.
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Authors
The writers behind this newsletter.
Neuroscientist, behavioural economist, and podcast host. Decoding the brain behind better business. All science, no hype and lots of fun.
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