Mind Your Business
Dr Leanne ElichBusiness would be easy if people behaved logically. They don't. Every week, let's discover the neuroscience and psychology behind why people buy, decide and do completely irrational things.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 38 | Founded | 3 months ago | Last Issue | 4 days ago |
| Active | |||||
Read this Newsletter
drleanneelich.substack.comLatest Issues
S3 Ep2 When AI answers before you do
Your next customer might never visit your website. They may never read your homepage, explore your services or click on your About page. Instead, they might ask AI who to trust, which company is best and who deserves their business.
In thi...
Why Thinking Backwards Might Be Your Smartest Move Forward
Some of our most important decisions begin with a simple question.
Imagine you’re about to launch an important project. You gather the team and ask the obvious question: What do we need to do to make this successful?
The conversation star...
S3 Ep1 Designed to keep your scrolling
You open Instagram to check one thing. Thirty minutes later, you are still scrolling and cannot remember why you opened it.
In this episode of ThinkShift, we unpack the behavioural science behind infinite scroll, autoplay, notifications, l...
The Framing Effect
Today’s bite is about how framing shapes your perception. For example, saying a steak is lean can boost perceptions of quality.
Imagine two signs outside the same restaurant:
🍽️ “90% of customers loved our steak.”
❌ “Only 10% of custome...
S2 Ep12 Proof cuts uncertainty
When people are unsure, they rarely make decisions in isolation. They look sideways.
Who else has bought this? Who trusts it? Who has taken the risk before me?
In this episode of ThinkShift, we unpack the psychology of social proof and th...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Mind Your Business.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #232 |
Authors
The writers behind this newsletter.
Neuroscientist, behavioural economist, and podcast host. Decoding the brain behind better business. All science, no hype and lots of fun.
Frequently Asked Questions
How can I access the email archive for Mind Your Business?
You can find recent issues that have been published by Mind Your Business on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Mind Your Business have?
To see how many people subscribe to Mind Your Business, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Mind Your Business?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Mind Your Business as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Mind Your Business?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Mind Your Business using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Mind Your Business?
Scroll up to where it says Related Newsletters to see other publications like Mind Your Business. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Mind Your Business?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.