Reletter
Artwork for Dead Reckoning

Dead Reckoning

Dead Reckoning, Christopher Lyon, Lesley Seebeck
Tens of paid subscribers

Independent analysis of Australian and Indo-Pacific national security, strategy, and statecraft. Named authorship, sourced argument, no institutional line.

Platform
Substack
PricingFreemiumPublishesDaily
Issues198Founded2 years agoLast Issue5 days ago
Active

Read this Newsletter

geomastery.substack.com
Artwork for Dead Reckoning

Latest Issues

Deterrence: we need rates of change, not stock holdings

Australia has a deterrence problem. Aside from whether it spends too little, it changes too slowly and shows too little of the change it does manage. A potential adversary does not take the National Defence Strategy as ground truth; it read...

5 days ago
2

Senate Estimates: Running Down the Clock

Senate Estimates is a key, and one of the few, mechanisms available to Parliament for force public accountability on to the government. Its only currency is time—and next week, there is less of that. Compression is usually defended as disci...

6 days ago
1

Supply Chain Anatomy: P-8A Poseidon

What is the P-8A Poseidon?

The P-8A Poseidon is the RAAF’s frontline maritime patrol aircraft: a militarised Boeing 737-800 airframe (with 737-900 wings) flying anti-submarine warfare, anti-surface warfare, maritime strike and wide-area...

9 days ago
3

On the Menu: Middle powers in an age of great power collusion

In October 1945, ten weeks after Hiroshima, George Orwell wrote a short essay on what the bomb would do to the world: he guessed that it would concentrate power and carve it up. Two or three super-states, each unconquerable and each master...

12 days ago
4
1

How This Story Ends

Here, at last, is the story the others kept promising — the one the machinery was not ready to hear. It is the machinery’s own story, and the machinery will tell it, because that is the one thing the machinery has always known how to do: te...

13 days ago

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Dead Reckoning.

SubscribersEngagement73Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

SEO Reach

Where Dead Reckoning ranks on Google, and how much search traffic it brings in.

Ranked Keywords50Monthly Search TrafficTop Keywords

Authors

The writers behind this newsletter.

  • Dead Reckoning

    Shape the future

  • Christopher Lyon

    An Architectural Graduate, football fan (actual football, Americans call it soccer) aspiring writer.

  • Lesley Seebeck

    Co-Founder Geomastery Advisory, Co-Founder Statekraft. Writing on the intersection between strategy, technology and policy. Mostly posting these days at Dead Reckoning (formerly GeoMissives)

  • Frequently Asked Questions

    How can I access the email archive for Dead Reckoning?

    You can find recent issues that have been published by Dead Reckoning on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Dead Reckoning have?

    To see how many people subscribe to Dead Reckoning, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Dead Reckoning?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Dead Reckoning as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Dead Reckoning?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Dead Reckoning using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Dead Reckoning?

    Scroll up to where it says Related Newsletters to see other publications like Dead Reckoning. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Dead Reckoning?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.