The Indian Pivot
Mithun MadhusudanNotes on the Indian consumer and building products for India
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 16 | Founded | 3 years ago | Last Issue | 2 years ago |
| Active | |||||
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theindianpivot.substack.comLatest Issues
Emerging Monetization Strategies for Digital Businesses in India 2
Note: This post was originally published in collaboration with on their website.
For those of us who are in the business of observing the Indian consumer, Blume’s Indus Valley Report is the starting point. One of the fundamental framework...
K-culture and the Indian Consumer Story
Note: This is a long post, so click the heading in the email to open it in your browser.
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As the lights dimmed in a packed theatre in Kolkata, the screen flickered to life with an opening scene - 7...
Monetising India 2: Modern Retail and SuperK’s Secret Sauce
One of the reasons I love writing is because of the kind of conversations it enables. Over the past year or so of this newsletter, I've had the chance to speak to lots of talented people from across the product ecosystem - from operators to...
Premiumisation, SuperK and Monetising India 2
Last week SuperK raised 6m USD led by Blume Ventures.
SuperK, which started operating its first store in January 2020, runs about 125 stores in 80 towns across Telangana through a franchise model. The firm focuses on small towns that hav...
Monetising India 2: Lending, Microfinance, and Other Stories
Hello and welcome to another edition of The Indian Pivot!
- I’d like to thank and the folks at Blume Ventures who found the content in this newsletter valuable enough to mention in the latest version of the Indus Valley report (specifi...
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Authors
The writers behind this newsletter.
I've been building consumer technology products, focused on the context of the Indian internet user for 10 years now. (Yes, I'm old). I'll use this space to theorise on what's next for Indian consumer tech
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