Momentum
Sam TangMomentum is your window into China’s brand stories. We unravel the narrative of brands, detailing their growth, challenges, market standing, and the real voice of consumers.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 52 | Founded | 4 years ago | Last Issue | 3 months ago |
| Active | |||||
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the-momentum.netLatest Issues
A few things on my radar #31
👏🙋Hello, hello! Thanks for reading The Momentum — an independent publication without ads or affiliate links. Feel free to subscribe to receive new posts and support my work!
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China’s retail scene in 2026 is consolida...
A few things on my radar #30
👏🙋 Hello, hello! Thanks for reading The Momentum — an independent publication without ads or affiliate links. Feel free to subscribe to receive new posts and support my work!
Dreame × Spring Festival Gala 🇨🇳 + Super Bowl 🇺...
A few things on my radar #29
👏🙋 Hello, hello! Thanks for reading The Momentum — an independent publication without ads or affiliate links. Feel free to subscribe to receive new posts and support my work!
The notorious melamine scandal severely damaged China’s...
When the Dark Forest Is Rationalized
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The “Dark Forest Law” proposed by Liu Cixin in The Three-Body Problem was originally a cautionary science fiction metaphor: in a highly uncertain environment, survival becomes the ultimate goal, civilizations cannot trust one...
China’s Brand Globalization
“Marketing is about values” — Steve Jobs
Before discussing “going global,” we must clarify two often-conflated concepts: export and brand. Export measures scale and channels; brand concerns identity, legitimacy, and long-term bargaining po...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Momentum.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Managed by Sam Tang, focusing on innovative brands, individuals, products, and trends in China.
Frequently Asked Questions
How can I access the email archive for Momentum?
You can find recent issues that have been published by Momentum on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Momentum have?
To see how many people subscribe to Momentum, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Momentum?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Momentum as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Momentum?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Momentum using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Momentum?
Scroll up to where it says Related Newsletters to see other publications like Momentum. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Momentum?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.