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Monday Kick

Roman Biath

Každý pondelok 5 inšpirácii (nielen) z reklamy a komunikácie, ktoré zvládnete prečítať do 3 minút.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues303Founded6 years agoLast Issue6 days ago
Active
Language
Slovak

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mondaykick.me
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Latest Issues

Monday Kick #296

Priatelia, ide do tuhého, dnešné vydanie otvára siedmy rok. Zmena príde čoskoro, no kým tu bude, vychutnajte si ďalších 5 krásnych vecí, ktoré vám spravia krajší deň.


Minulý týždeň ste určite zachytili novú kampaň značky Oura. Krásn...

6 days ago
3

Monday Kick #295

Určite poznáte ten moment, kedy netušíte, čo si vybrať z menu vo fastfoode. Poznáte však aj reklamu “Can I get Uhhhhhh“? V roku 2022 ju značka McDonald’s vytiahla dokonca až na slávny Super Bowl. Spot dokonale zachytáva univerzálny moment n...

13 days ago
2

Monday Kick #294

Vždy, keď nestíham, nájdete v maili to, čo sa za poslednú dobu páčilo odberateľom tohto newsletteru najviac. Dnešných 5 inšpirácií vás teda bavilo viac ako iné, a tak ich máte možnosť vidieť ešte raz. Pekný pondelok!


Geniálna textár...

a month ago

Monday Kick #293

Pri hľadaní vhodnej referencie som si cez víkend spomenul na prvú globálnu kampaň spoločnosti OpenAI a jej vlajkovej lode ChatGPT z roku 2025. Jej úlohou bolo dramatizovať vplyv tohto jazykového modelu - ktorý pre mnohých ľudí predstavuje c...

a month ago

Monday Kick #292 - Creative Copywriters Club Special

V piatok som bol na odovzdávaní cien českého Creative Copywriters Clubu, aby som sa pozrel, ako vyzerá federatívna spolupráca profesionálov z brandže. Súťaž je totiž česko-slovenská a vyberá to najlepšie z písaného textu za minulý rok. Do s...

a month ago
2

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  • Roman Biath

    Už takmer celú dekádu pracujem v reklame, marketingu a komunikácii. Posledné roky riadim stratégiu v agentúre Zaraguza a designovom štúdiu Marlon. Zistite viac na zaraguza.com, marlonstudio.com a romanbiath.com

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