Mulling by Tapan Desai
Tapan DesaiEssays on why people behave the way they do, told through real stories from history, business, and culture. Twice a month.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 104 | Founded | 6 years ago | Last Issue | 2 months ago |
| Active | |||||
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tapandesai.substack.comLatest Issues
Why a Coach Who Couldn't Read Korean Beat Italy and Spain
A quick note before we start. After five years of writing this newsletter, from 1 July I am adding a paid option, partly to find out whether the work is good enough that people would back it. One essay a month stays free for everyone, as al...
Two Dishes. Eight Rupees.
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The man across the pool was reading. That was all. Just reading, slowly, without checking the time.
He sat on a lounger, in a robe, turning pages. No phone. No watch. No sense that he was meant to be anywhere else. He looked...
Your Weekend Was a Business Pitch
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On October 29, 1929, the day that would trigger the Great Depression began, like every other day, with a bell.
Traders couldn’t track what their stocks were worth as they sold them. They only knew prices were collapsing, and...
Why Streaming Killed the Shared Cultural Moment
On October 19, 2023, a man climbed onto the roof of a theatre in Hyderabad, held a bucket of milk above his head, and poured it over a poster.
Below him, thousands of people stood in the afternoon heat, armed with garlands, sparklers, and...
100 Issues Later
There are only a handful of things I have done consistently about 100 times. And as of today, writing this newsletter has entered the list.
I started reading and writing because all the smart people I wanted to mimic did it. And, if I am b...
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| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I write essays at the intersection of history, human behaviour, and the stories we think we already know.
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