Monthly Mulling by Tapan Desai
Tapan DesaiEssays on why people behave the way they do, told through real stories from history, business, and culture. Twice a month.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 102 | Founded | 6 years ago | Last Issue | 24 days ago |
| Active | |||||
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Your Weekend Was a Business Pitch
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On October 29, 1929, the day that would trigger the Great Depression began, like every other day, with a bell.
Traders couldn’t track what their stocks were worth as they sold them. They only knew prices were collapsing, and...
Why Streaming Killed the Shared Cultural Moment
On October 19, 2023, a man climbed onto the roof of a theatre in Hyderabad, held a bucket of milk above his head, and poured it over a poster.
Below him, thousands of people stood in the afternoon heat, armed with garlands, sparklers, and...
100 Issues Later
And 2025 Wrapped.
There are only a handful of things I have done consistently about 100 times. And as of today, writing this newsletter has entered the list.
Trusting Your Gut? Time to Spot Your Mental Traps
Here Are 7 Workplace Biases And What To Do About Them
Hit the ‘❤️ Like’ because I have finished all the Diwali mithaai and my brain needs a dopamine hit.
The PR Campaign That Paved the Streets
From jaywalking to zero sugar, the labels we use reshape what we believe.
Hit the ‘❤️ Like’ because I need validation and therapy is expensive.
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Monthly Mulling by Tapan Desai.
| Subscribers | Engagement | 63 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I write essays at the intersection of history, human behaviour, and the stories we think we already know.
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