An in-depth exploration of strategies to reduce global meat consumption.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 18 | Founded | 4 years ago | Last Issue | 7 days ago |
| Active | |||||
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morethanmeatstheeye.substack.comLatest Issues
Why Telling People How Bad Factory Farming Is Doesn't Always Work
Today, I published a report on what the public really thinks about factory farming, and it has changed how I view our messaging strategies.
The report, written in collaboration with Laila Kassam and Natalie Braine from Project Phoenix, is...
Being Right isn’t Enough to Go Viral. Here’s What Is.
In my last post, I explored how people’s anger about AI data centers is disproportionately high compared to the water waste from factory farming. This myth isn’t the only environmental statement that punched above its weight class — remembe...
AI Isn't Draining the Rivers. Your Dinner Is.
I knocked over a full glass of water about four paragraphs into writing this piece. That moment of clumsiness used more water than every question I’ve asked Claude to research the whole post — and almost certainly more than my entire month...
We've Been Looking for Pre-Vegans in the Wrong Places
Many of us have a standard playbook for identifying who’s ready to change their diet: segment by diet stage (omnivore, flexitarian, vegetarian, vegan) and target the middle, because they’re the ones most responsive to advocacy tactics. Rins...
You're Probably Thinking About Cognitive Dissonance All Wrong
Billie Eilish has made waves recently. No, I’m not talking about how she accidentally eliminated Genevieve on Survivor, but her recent comments about how people can’t love animals and also eat meat. The reaction: a verifiable outcry, exactl...
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Authors
The writers behind this newsletter.
I'm Björn. I started More Than Meats the Eye because most writing on factory farming runs on outrage, and I wanted the numbers. Now I cover strategies that could end it, backed by evidence. There's more to your plate than meets the eye — subscribe.
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