The Art of Want
MuchCuriousThe Art Of Want is a commentary on super interesting topics in Marketing, Advertising, Psychology and Behavioural Science. Subscribe to dig deeper into why we buy what we buy, why we desire what we desire, basically, the art of 'Want'.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 16 | Founded | 3 years ago | Last Issue | 2 years ago |
| Active | |||||
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theartofwant.substack.comLatest Issues
This 'Medical Condition' was literally Invented By Marketers
The "Medical Condition" Invented By Listerine
One of the most notable examples of a "solution finding a problem" was Listerine. Though humans have always had liquids and tonics to freshen breath, the company fabricated a healthcare issue -...
You see these brands everyday, bet you didn't notice these details
Hot Wheels
Tesla
Wikipedia
Beats
FedEx
Toblerone
Amazon
Gillette
Adidas
Hershey’s Kisses
Baskin Robbins
Which one did you find most clever? Do you know of any other logos with hidden messages? Reply to us!
Popular previous...
Until WorldWar 2 only 10% wore diamond engagement rings. Today that figure is 84%.
Diamonds were first unearthed in India way back in 4th century BC. 💎
Not much occurred until the 1800's when European women started showcasing them at high society gatherings.
However, all this changed in the mid-1800s when diamonds were...
Best Ads of the Month
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Nescafe - Recharges your batteries
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Keloptic - seeing something familiar with a new pair of lenses
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Canon - speaking the language of the intended audience
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BIC - Color makes all the difference
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KFC - Finge...
Have you ever compared the cost of a Baby seat to that of a Condom?
The principle of price relativity suggests that you can change the amount shoppers are willing to pay, by changing their mental comparison set. Here are 8 of our favourite examples:
If the end result you desire is to make your kid jump wit...
Audience Metrics
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Authors
The writers behind this newsletter.
"I have no special talent. I am only passionately curious." - Albert Einstein
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