Reletter
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Muddy Paw PR — Angela Tyler

Practical music industry tips for independent artists and their teams, shaped by 15+ years in journalism, PR, marketing, management, and a relentless DIY spirit. Run by Angela Tyler

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Substack
PricingOnly free issuesPublishesWeekly
Issues18Founded10 months agoLast Issue7 days ago
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Latest Issues

5 Genius Music Marketing Techniques I Want To See Indie Artists Try

I’m a broken record for creative marketing strategies, and I won’t apologize for it.

Over the years, I’ve become attuned to fan-building strategies. What works, what’s a waste of time, and what makes it fun. Because that’s important, rig...

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This free tool is the #1 way indie artists can succeed

When asked what the number one piece of advice I have for artists is, my answer is always the same. For over a decade, I’ve been handing out the same tried and true secret that helped me go full-time in music after a year, and has helped my...

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Direct to fan initiatives indie artists can actually use to get their first 100 fans

I recently stumbled upon this note:

It’s not dissimilar to what I’ve been talking about here or here or, on the whole for the last decade as a music publicist. What it boils down to for me is this. The indies can’t play by the same rules a...

a month ago
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Stop posting. Start creating meaningful moments instead.

Experiential PR: a strategy that merges traditional PR and immersive experiences to create an emotional connection between brand and consumer. Often this is done through direct, sensory-based interaction. Ex: Live events, pop-ups, interac...

2 months ago
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Let's talk about envy in the music industry

In honor of St. Patrick’s Day, as I’ve done every year, I’m wearing green. Shirt, socks, nails, anything I can make green, I do. When I was a kid, my mom would dye the milk, mashed potatoes, and butter green. It runs deep, is what I’m sayin...

2 months ago
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3

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  • Muddy Paw PR — Angela Tyler

    Music industry tips for independent musicians. Recording Academy Member. SXSW speaker. Fueled by 15+ years in music marketing, music PR, and artist management. Relentless DIY spirit.

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