
The New England WASP Ethos. Preppy/Sloane. The Culture and Clothes of Coastal New England.
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 225 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||

All Photos by/of Muffy Aldrich
Alex Mill sent me one of their Chiltern Street Long Jackets in Waxed Cotton, which I have been recently field testing. I am of the mindset that people go to Alex Mill primarily for two things - style and colo...
Photos by Muffy Aldrich
I was quoted in The Guardian this week with ‘“[LL Bean totes] may be the single most iconic East Coast Preppy item today. And fittingly, it is almost impossible to walk through any coastal New England town without r...
One must have their guard up looking to the past for inspiration. Here are some real examples from the 1960s.
“What’s past is prologue.” — Antonio, The Tempest
The Ann Mashburn Turtleneck Tee with it’s smashing neck. (Past season Bosie Shetland.)
All Photos by/of Muffy Aldrich
Ann Mashburn Turtlenecks
Ann Mashburn kindly sent along these two striped turtleneck tees, made of 100% Peruvian Pima c...
Who says I don’t have variety in my clothes?
I just love these two Bosie Fair Isles, both in Baize Green. The one on the top is in the West Coast Fair Isle design new for this season, and the one on the bottom is the Sorcha, from last sea...
Subscribers, engagement, traffic and sponsorship for Muffy Aldrich .
| Subscribers | Engagement | 80 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
How this newsletter ranks in the official Substack charts.
| #146 | |
| #80 |
The writers behind this newsletter.
Editor of Salt Water New England: The Thing Before Preppy, since 2010. And a 12th Generation New Englander.
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