Murat Kahraman
I am a growth strategist with 25+ years in tech, startups, and e-commerce with expertise of product and marketing. Launched and scaled businesses, built Europe's largest incubator. Let’s connect to grow your business!
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 49 | Founded | 5 years ago | Last Issue | 7 days ago |
| Active | |||||
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muratkahraman.substack.comLatest Issues
Some Customers Should Churn
Churn is bad.
That’s one of those startup rules nobody questions.
Customer leaves?
Bad.
Retention goes down?
Bad.
Cancellation request?
Save them.
We build dashboards around churn.
We run cancellation flows.
We offer discounts.
W...
Cheap Customers Can Be Very Expensive
Startup founders love cheap acquisition.
CAC dropped 30%?
Great.
A new channel is bringing in customers for half the price?
Scale it.
Organic signups are exploding?
Even better.
We naturally assume that the cheaper a customer is to a...
Your Best Idea Might Be the One Nobody Likes Yet
There’s a strange problem with validating startup ideas.
You have an idea.
You tell people about it.
They immediately understand it.
They love it.
They tell you they’d definitely use it.
Great, right?
Maybe.
But sometimes universal...
Stop Reading More Startup Advice. Start Collecting Better Questions.
Startup founders love advice.
Books.
Podcasts.
LinkedIn posts.
X threads.
Newsletters.
(Yes, even this one.)
We’re surrounded by answers.
And yet...
Most founders don’t have an information problem.
They have a thinking problem.
*...
Your Customers Don't See Your Product the Way You Do
There’s a dangerous thing that happens after you’ve worked on a product for a while.
You stop seeing it the way your customers do.
You know where every button is.
You understand every feature.
You know why things work the way they do....
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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The writers behind this newsletter.
I am a growth strategist with 25+ years in tech, startups, and e-commerce with expertise of product and marketing. Launched and scaled businesses, built Europe's largest incubator. Let’s connect to grow your business!
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