Musings of a Merchandiser
Evonne SturmUnpacking style and strategy through a merchant's eye — sharp, witty musings rooted in California cool and NYC hustle.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 94 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||
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musingsofamerchandiser.substack.comLatest Issues
What Happened to Minimalism?
My two best friends from elementary school and I have a group text that is largely devoted to funny childhood stories.
Hi Sharon. Hi Paul.
Musings of a Merchandiser is a reader-supported publication. To receive new posts and support my wo...
A Curious Case of Suede
Last weekend, while shopping with a girlfriend, I had to double check the date.
Oh right. It’s the end of May.
Which made it especially confusing when we walked into our fifth store of the afternoon and were greeted by the usual suspect...
The Produce Department
Last week, I flew to Las Vegas for a licensing conference where grown adults spoke passionately about Hot Wheels, Bluey, Barbie, and Mickey Mouse for three days straight. By the time I resurfaced from the Mandalay Bay Resort and Casino on W...
A Terry Cloth Summer
The year was 1995, and two women in Los Angeles had a pretty simple idea. They couldn’t find clothes that felt both elevated and comfortable, so they set out to make them. Pamela Skaist-Levy and Gela Nash put $200 behind it, and before long...
A Night at the Museum
Toward the end of our time in New York City, we got a little too used to having everything right at our fingertips. It was easy to stay in once it got cold, or brush off dinner because a 6 pm reservation nearby was a long shot. The things t...
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| Subscribers | Engagement | 80 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I'm a passionate retail leader with sharp, witty musings, cut with California charm and East Coast grit, who obsessively shares invaluable expertise on all things merchandising.
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