Musings of a Merchandiser
Evonne Sturm, Emily Grady Dodge, Lindsay SwordUnpacking style and strategy through a merchant's eye — sharp, witty musings rooted in California cool and NYC hustle.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 84 | Subscribers | Read | musingsofamerchandiser.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Most Famous Shoe in the Room
Pop music has always been ruthless, especially when you’re a one-hit wonder. Has anyone done a wellness check on Vanilla Ice or Gotye lately?
The Jacket That Solves Everything
Spring always lands in that awkward middle ground. The heavy coats are retired, but leaving the house without a layer still feels optimistic. A few hours later, reality sets in. The temperature dips. The restaurant AC is blasting. Suddenly,...
Sensible Outfits With One Irrational Decision
If you took a time capsule of my wardrobe in 2008, the entire thing would have been black. Head to toe. A tried-and-true New Yorker, uniform intact. I owned at least eight black dresses for my 9-to-5 and never once questioned the rotation.
The Power of Tension
When I set out to write Musings of a Merchandiser and create a byline for myself, a phrase naturally spilled out.
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Authors
The writers behind this newsletter.
I'm a passionate retail leader with sharp, witty musings, cut with California charm and East Coast grit, who obsessively shares invaluable expertise on all things merchandising.
I like wearing (and looking at, and writing about) beautiful things. Outfit Repeater. Interiors in NYC.
I’ve worked in the fashion industry for two decades and write about trends, personal style, and real-life dressing. I like to figure out what to wear, and why it matters.
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