Unpacking style and strategy through a merchant's eye — sharp, witty musings rooted in California cool and NYC hustle.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 110 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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A Merchandiser’s Mindset
The retail headlines have been BUSY. Big bets, bolder moves, and plenty happening under the covers that I find far more interesting.
Welcome back inside my merchant brain.
Musings of a Merchandiser is a reader-supported publication. To...
Fall, According to Grandma Gerry
Gerry Sturm was legendary.
The youngest of 7, “Goldie” to her two brothers and 4 sisters.
Musings of a Merchandiser is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber....
Drenched in Prints (and Color, Nonetheless)
Over the weekend, before the rest of California woke up, I gabbed on the phone with a close friend for almost two hours. I missed hearing her voice. We mostly caught up on life, and then naturally, the conversation led to fashion. It’s our...
Couple Goals
Nothing exposes a brand’s identity crisis faster than asking it to dress the whole damn family.
The womenswear customer is easy to picture, meticulously defined. You know what she wears to work, where she prefers to summer, or what jacket...
Swing Big or Go Home
I’m 5’2” (on a good day), have a petite frame, and an incredibly large appetite for volume.
This confession is hardly breaking news. Have you seen my glasses? Or better yet, noticed my deep, deep passion for an exaggerated puff sleeve? I...
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Audience Metrics
Subscribers, engagement, traffic and sponsorship for Musings of a Merchandiser.
| Subscribers | Engagement | 80 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I'm a passionate retail leader with sharp, witty musings, cut with California charm and East Coast grit, who obsessively shares invaluable expertise on all things merchandising.
I like the things.
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