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Musings of a Merchandiser

Evonne Sturm

Unpacking style and strategy through a merchant's eye — sharp, witty musings rooted in California cool and NYC hustle.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues101Founded2 years agoLast Issue8 days ago
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Latest Issues

The Decades That Dressed Us

For me, television is best consumed admiring the wardrobe and styling departments’ hard work rather than a script, character development, or even the plot. Besides, no one is really watching Emily in Paris to tune in for her latest flavor o...

8 days ago
44
29

The Archive Advantage

Take a look at what you are wearing today. Or better yet, what’s in your cart that you’ve been hovering over for the last month or two, debating whether to purchase?

Let me guess.

Musings of a Merchandiser is a reader-supported publicatio...

15 days ago
46
23

The Genius of Nail Polish

In 2010, I spent nine months at Avon Cosmetics. On paper, I merchandised skincare. ANEW Rejuvenate products paid my bills. But mentally, at 25, I was working on the color team. Lipstick, blush, eye shadow, and nail polish had my undivided a...

22 days ago
47
36

The Original Ten

At 10 weeks old, I acquired a best friend.

We were roughly the same height, with deliciously chubby cheeks and infectious smiles.

Musings of a Merchandiser is a reader-supported publication. To receive new posts and support my work, con...

a month ago
60
40

The Luxury Surfer

When I met my husband in 2019, he was an avid runner on New York sidewalks.

His long, tangled, sun-bleached hair was gone. The only time he reached for a suit was when the invitation required one, and all of his surfboards were collecting...

a month ago
49
30

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  • Evonne Sturm

    I'm a passionate retail leader with sharp, witty musings, cut with California charm and East Coast grit, who obsessively shares invaluable expertise on all things merchandising.

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