Musings of a Merchandiser
Evonne SturmUnpacking style and strategy through a merchant's eye — sharp, witty musings rooted in California cool and NYC hustle.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 103 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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musingsofamerchandiser.substack.comLatest Issues
A Merchandiser's Mindset
There are things in retail where you can read the headline and move on. And then there are stories that deserve a closer look. Welcome back inside my merchant brain. And if you are new, grab your coffee and welcome in. It’s crowded in here,...
The Ladies Who Loafer
I’ve always had a distinct point of view about what happened south of my ankles. It started in kindergarten. A trip to Stride Rite at Huntington Mall meant making a beeline for the pink-and-white saddle shoes. On the cusp of six, I preferre...
The Decades That Dressed Us
For me, television is best consumed admiring the wardrobe and styling departments’ hard work rather than a script, character development, or even the plot. Besides, no one is really watching Emily in Paris to tune in for her latest flavor o...
The Archive Advantage
Take a look at what you are wearing today. Or better yet, what’s in your cart that you’ve been hovering over for the last month or two, debating whether to purchase?
Let me guess.
Musings of a Merchandiser is a reader-supported publicatio...
The Genius of Nail Polish
In 2010, I spent nine months at Avon Cosmetics. On paper, I merchandised skincare. ANEW Rejuvenate products paid my bills. But mentally, at 25, I was working on the color team. Lipstick, blush, eye shadow, and nail polish had my undivided a...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Musings of a Merchandiser.
| Subscribers | Engagement | 80 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I'm a passionate retail leader with sharp, witty musings, cut with California charm and East Coast grit, who obsessively shares invaluable expertise on all things merchandising.
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