Musings of a Merchandiser
Evonne Sturm, Lindsay SwordUnpacking style and strategy through a merchant's eye — sharp, witty musings rooted in California cool and NYC hustle.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 91 | Founded | 2 years ago | Last Issue | 15 days ago |
| Active | |||||
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musingsofamerchandiser.substack.comLatest Issues
A Terry Cloth Summer
The year was 1995, and two women in Los Angeles had a pretty simple idea. They couldn’t find clothes that felt both elevated and comfortable, so they set out to make them. Pamela Skaist-Levy and Gela Nash put $200 behind it, and before long...
A Night at the Museum
Toward the end of our time in New York City, we got a little too used to having everything right at our fingertips. It was easy to stay in once it got cold, or brush off dinner because a 6 pm reservation nearby was a long shot. The things t...
A Merchandiser's Mindset
My dad is a man of consuming content in all forms. In any given week, it’s The New York Times, Orange County Register, Wall Street Journal, Los Angeles Times, NBC Nightly News, Consumer Reports, the Pivot podcast, and then some. Steve’s got...
Ice Cream for Dinner
In my early twenties, if you opened my fridge, it was a bag of carrots, hummus, and frozen salmon burgers. I had every intention of being practical, but takeout was always won. I’d get home from work, exhausted, open the fridge, close it ju...
Receipts From the ’90s
In 1990, I was six years old, a kindergartener in Mrs. Hurst’s class at Newland Elementary. I operated with full second-child independence and a very clear sense of taste. Pasta, no red sauce. Friday nights meant ABC’s TGIF, and if you need...
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| Subscribers | Engagement | 80 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I'm a passionate retail leader with sharp, witty musings, cut with California charm and East Coast grit, who obsessively shares invaluable expertise on all things merchandising.
I work in the fashion industry and write about trends, personal style, and real-life dressing. I like to figure out what to wear and why it matters.
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