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Artwork for Musings of a Merchandiser

Musings of a Merchandiser

evonne sturm

A newsletter from a passionate retail leader. I'll share insights from the ever-evolving landscape, offer musings on trends, and provide invaluable expertise on all things merchandising.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues20SubscribersRead musingsofamerchandiser.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The Evolution of Childrenswear and It's Stylish Makeover

Growing up, my school and family portraits felt stiff and uncomfortable with my individuality barely shining through thanks to uninspired outfits and the uneven bangs my mom cut. My only “stylish” options for clothing were comprised of Limi...

a month ago
8
4

The Tip Jar #3: What to Wear to the Office in 2024: A Style Dilemma for Modern Professionals

Last month, the Tip Jar helped a reader break free from their "dadcore" style by incorporating elements of a familiar look into a more versatile wardrobe. This month, we expand beyond just our male readers so that today’s tip will resonate ...

a month ago
13
2

Gap's Timeless Comeback: A Nostalgic Revival Done Right

It's been a tough month in my household—back-to-back allergic reactions, a bout of seasonal colds, the election, you name it. So, I'm leaning in—and I’m leaning in HARD. What feels good? A little comfort and a much-needed escape. For my hus...

a month ago
12
4

Madewell: How a Beloved Brand Lost Its Way

I was wandering Lower Fifth Ave in New York City a couple of weeks ago to do research for work, and I stepped into the new Madewell flagship. I was eager to check out their Fall arrivals and find inspiration. However, I was taken aback by h...

2 months ago
89
34

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Authors

The writers behind this newsletter.

  • evonne sturm

    i'm a passionate retail leader with nyc flair from california, obsessively sharing invaluable expertise on all things merchandising.

  • Frequently Asked Questions

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