Unpacking style and strategy through a merchant's eye — sharp, witty musings rooted in California cool and NYC hustle.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 107 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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musingsofamerchandiser.substack.comLatest Issues
Couple Goals
Nothing exposes a brand’s identity crisis faster than asking it to dress the whole damn family.
The womenswear customer is easy to picture, meticulously defined. You know what she wears to work, where she prefers to summer, or what jacket...
Swing Big or Go Home
I’m 5’2” (on a good day), have a petite frame, and an incredibly large appetite for volume.
This confession is hardly breaking news. Have you seen my glasses? Or better yet, noticed my deep, deep passion for an exaggerated puff sleeve? I...
Midnight in the Garden
A few weeks ago, one of my favorite Syracuse professors landed in my inbox. The ask? Quite possibly the most Evonne-coded assignment I’ve ever received.
Would you be willing to record a short Zoom session (20–30 minutes) sharing your persp...
Purple Persuasion
tried to warn us.
Way back at the end of December (the 28th to be exact), when the rest of us were all still deeply committed to rich burgundies, mocha browns, and whatever scraps were left of butter yellow, she put purple on her list of...
A Merchandiser's Mindset
There are things in retail where you can read the headline and move on. And then there are stories that deserve a closer look. Welcome back inside my merchant brain. And if you are new, grab your coffee and welcome in. It’s crowded in here,...
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Subscribers, engagement, traffic and sponsorship for Musings of a Merchandiser.
| Subscribers | Engagement | 80 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I'm a passionate retail leader with sharp, witty musings, cut with California charm and East Coast grit, who obsessively shares invaluable expertise on all things merchandising.
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