Musings of a Merchandiser
Evonne Sturm, Lindsay SwordUnpacking style and strategy through a merchant's eye — sharp, witty musings rooted in California cool and NYC hustle.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 89 | Subscribers | Read | musingsofamerchandiser.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
A Merchandiser's Mindset
My dad is a man of consuming content in all forms. In any given week, it’s The New York Times, Orange County Register, Wall Street Journal, Los Angeles Times, NBC Nightly News, Consumer Reports, the Pivot podcast, and then some. Steve’s got...
Ice Cream for Dinner
In my early twenties, if you opened my fridge, it was a bag of carrots, hummus, and frozen salmon burgers. I had every intention of being practical, but takeout was always won. I’d get home from work, exhausted, open the fridge, close it ju...
Receipts From the ’90s
In 1990, I was six years old, a kindergartener in Mrs. Hurst’s class at Newland Elementary. I operated with full second-child independence and a very clear sense of taste. Pasta, no red sauce. Friday nights meant ABC’s TGIF, and if you need...
Welcome to the O.C., Bitch
Our couch finally arrived, and she’s perfect. We’ve officially caught up on most streaming shows now that we have a nice little cushion to rest our bums on. Our dog, Beckham, is less than pleased that we can’t join him on the floor anymore....
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Authors
The writers behind this newsletter.
I'm a passionate retail leader with sharp, witty musings, cut with California charm and East Coast grit, who obsessively shares invaluable expertise on all things merchandising.
I work in the fashion industry and write about trends, personal style, and real-life dressing. I like to figure out what to wear and what it means.
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