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Artwork for Musings of a Merchandiser

Musings of a Merchandiser

Evonne Sturm, Kelly Williams, Emily Grady Dodge

Unpacking style and strategy through a merchant's eye — sharp, witty musings rooted in California cool and NYC hustle.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues79SubscribersRead musingsofamerchandiser.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The Sound Has a Shade

The year was 2022. I got dressed for a birthday dinner at Union Square Cafe.

21 hours ago
2
1

Getting Dressed for Wanderlust

Last week, my company announced a take what you need vacation policy. Saying goodbye to accrued hours feels exhilarating. I’ve fantasized about this kind of PTO for years. But the truth is, I’m deeply unequipped for this level of freedom. I...

8 days ago
39
44

Vanity Plates

While at a pasta dinner with my parents the other night, my dad mentioned that as a toddler, before he could really talk, he could already name car brands. To this day, if you describe a car, the rims, the bumper, the shape of the hood, he ...

15 days ago
41
49

I Like What I Like

Working from home makes it very tempting to do the bare minimum. A cozy layer and a swipe of lipstick pass for presentable. If I’m not going anywhere, and my coworkers are the only ones who see me from the waist up, why bother? And honestly...

22 days ago
47
49

Authors

The writers behind this newsletter.

  • Evonne Sturm

    I'm a passionate retail leader with NYC flair from California, obsessively sharing invaluable expertise on all things merchandising.

  • Kelly Williams

    I like to think about trends, write about fashion, shop for clothes.

  • Emily Grady Dodge

    I like wearing (and talking about) beautiful things.

  • Frequently Asked Questions

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