Musings of a Merchandiser
Evonne SturmUnpacking style and strategy through a merchant's eye — sharp, witty musings rooted in California cool and NYC hustle.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 97 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||
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musingsofamerchandiser.substack.comLatest Issues
The Luxury Surfer
When I met my husband in 2019, he was an avid runner on New York sidewalks.
His long, tangled, sun-bleached hair was gone. The only time he reached for a suit was when the invitation required one, and all of his surfboards were collecting...
A Merchandiser's Mindset
A couple of months ago, I experimented with a new format called A Merchandiser’s Mindset and was blown away by the response. Many of you told me it felt like sitting next to me while I scrolled the internet, connected a few dots, and overan...
How American Vintage Makes Basics Feel Irresistible
Step into any American Vintage store, and you will quickly discover that the brand is neither American nor vintage.
Founded in Marseille in 2005, the French retailer has built a 20-year global business around a name that is zero-for-two o...
What Happened to Minimalism?
My two best friends from elementary school and I have a group text that is largely devoted to funny childhood stories.
Hi Sharon. Hi Paul.
Musings of a Merchandiser is a reader-supported publication. To receive new posts and support my wo...
A Curious Case of Suede
Last weekend, while shopping with a girlfriend, I had to double check the date.
Oh right. It’s the end of May.
Which made it especially confusing when we walked into our fifth store of the afternoon and were greeted by the usual suspect...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Musings of a Merchandiser.
| Subscribers | Engagement | 80 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I'm a passionate retail leader with sharp, witty musings, cut with California charm and East Coast grit, who obsessively shares invaluable expertise on all things merchandising.
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