Musings Of A Wandering Mind
Zoe ScamanInfrequent contemplations on creativity, culture and communications.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 119 | Subscribers | Read | zoescaman.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Interrogation Nobody Did
When the Ipsos Marketing Anchors study dropped, I read it, disagreed with its conclusions, and wrote four thousand words about why.
Creative Mycelium
There’s a version of AI that most of us are living inside right now, and it goes like this: me and my model, working alone, in a loop. I generate, it responds. It suggests, I refine. The work gets done faster. The output gets sharper. And a...
The Calcified Canon
Earlier this week, Mark Ritson took a stage in New York with data from an Ipsos survey of 1,226 marketing professionals across the US, UK, Canada and Australia. 36% of marketers can’t list the 4Ps. 42% can’t recognise a positioning. 49% don...
The Pipeline Problem
The industry has a new favourite story. Senior talent plus AI equals superpower. More output, fewer people, better margins. S4 Capital’s Monks just put a subscription model on top of it - ditch the timesheets, pay a flat fee, get the best m...
Authors
The writers behind this newsletter.
Founder at Bodacious, a strategy studio.
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