Musings Of A Wandering Mind
Zoe ScamanInfrequent contemplations on creativity, culture and communications.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 120 | Subscribers | Read | zoescaman.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Whetstone
Taste has suddenly become the thing. Creative professionals everywhere are reaching for it as their defence against AI - the idea that an eye for quality, knowing what’s right when they see it, will keep them relevant when everything else i...
The Interrogation Nobody Did
When the Ipsos Marketing Anchors study dropped, I read it, disagreed with its conclusions, and wrote four thousand words about why.
Creative Mycelium
There’s a version of AI that most of us are living inside right now, and it goes like this: me and my model, working alone, in a loop. I generate, it responds. It suggests, I refine. The work gets done faster. The output gets sharper. And a...
The Calcified Canon
Earlier this week, Mark Ritson took a stage in New York with data from an Ipsos survey of 1,226 marketing professionals across the US, UK, Canada and Australia. 36% of marketers can’t list the 4Ps. 42% can’t recognise a positioning. 49% don...
Authors
The writers behind this newsletter.
Founder at Bodacious, a strategy studio.
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