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Email Marketing Experiments \ud83e\uddea | Think It. Test It. Share It

Dr. Ayebanoa Sapphire Benwari

Weekly behind-the-scenes of our successful and failed email marketing campaigns\ud83d\udc8c In simple terms, what we've tried in email marketing that worked and didn't work.

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Substack
PricingOnly free issuesPublishesTwice weekly
Issues88Founded2 years agoLast Issue5 days ago
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Latest Issues

The collaboration email I sent that got a yes in less than 24 hours

On the 6th of March 2026, I sent a cold outreach email to someone I had never worked with before.

By the 7th, she had replied. By the end of that same day, she had looked at everything, loved what she saw, and asked me for the promotional...

5 days ago

307 new subscribers. No ads. One week of work. Here’s how

In March 2026, I added 307 people to my email list.

I didn’t run a single ad. I didn’t create anything new from scratch. And the whole thing took me about a week to set up.

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Inside the 60-email sequence that tripled her click-through rate

Kristin Lawton had a problem a lot of us have: a welcome sequence that did the job, but didn’t do much else. Three to five emails, mostly about her, nothing that made people stick around.

So she rebuilt it into a 60 email choose-your-own-a...

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She sends 60 emails in her welcome sequence. It’s working.

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  • Dr. Ayebanoa Sapphire Benwari

    \ud83d\udccdA practicing Medical Doctor who doubles as an Email Copywriter and Marketer. I share about my faith, career, and business through writing.

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