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Email Marketing Experiments \ud83e\uddea | Think It. Test It. Share It

Dr. Ayebanoa Sapphire Benwari

Weekly behind-the-scenes of our successful and failed email marketing campaigns\ud83d\udc8c In simple terms, what we've tried in email marketing that worked and didn't work.

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Substack
PricingOnly free issuesPublishesTwice weekly
Issues106Founded2 years agoLast Issue7 days ago
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Latest Issues

The AI email workflow that actually keeps your voice intact

Meera Kothand has been in marketing for over 10 years. She has written more than 10 self-published books. She started with a $2.99 Amazon book , not because she was undervaluing herself, but because she knew exactly what she wanted: to get...

7 days ago
1

She built an AI agent named Rita to review her emails. Here’s why.

Meera Kothand does not let her AI writing agent review its own work.

Instead, she built a separate AI agent , she named it Rita ,whose only job is to read the draft, check it against a scoring rubric, and send it back for repairs if it is...

10 days ago
1

Your September Round-Off: AI, ownership, and a $37K waitlist

September brought us a getting-your-hands-dirty origin story, a $37,000 waitlist campaign built on play, a rare look behind the curtain of how Dr. Sapphire actually uses AI (hosted by one of our own community members), and a case for why yo...

13 days ago

Email is the only place where you outrightly own the audience.

That is almost word for word what Lydia George said on this week’s episode of Email Marketing Experiments.

Lydia is a digital strategist and senior social media professional at Selar, the biggest creator economy platform in Africa. She has...

14 days ago

She forgot to put the link. It became her best campaign ever.

Lydia George had spent a long time crafting the perfect conversion email.

She sent it. People opened it. And then a friend messaged her: "I'm trying to get the thing you mentioned but I can't find the link."

There was no link. She had for...

17 days ago

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  • Dr. Ayebanoa Sapphire Benwari

    \ud83d\udccdA practicing Medical Doctor who doubles as an Email Copywriter and Marketer. I share about my faith, career, and business through writing.

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