Email Marketing Experiments \ud83e\uddea | Think It. Test It. Share It
Dr. Ayebanoa Sapphire BenwariWeekly behind-the-scenes of our successful and failed email marketing campaigns\ud83d\udc8c In simple terms, what we've tried in email marketing that worked and didn't work.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 95 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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emailmarketingexperiments.substack....Latest Issues
Why your post-purchase emails matter more than your welcome sequence with Breanna Owen
This week on Email Marketing Experiments, Dr. Sapphire sat down with Breanna Owen ,an email strategist and copywriter who helps service-based entrepreneurs build email strategies that feel good to write and actually convert.
The conversati...
Your August Round-Off: 5 episodes, 5 email wins 🍹
August was a big one on Email Marketing Experiments. We talked welcome sequences that feel like an experience, a list-growth strategy that added 307 people in a month without a single dollar of ad spend, freebies that actually convert into...
The email sequence most businesses build last (but should build first) with Breanna Owen
Most businesses obsess over getting the sale and then go quiet the moment it happens.
In this episode, Breanna Owen (email strategist and copywriter) tells Dr. Sapphire why that’s backwards. The post-purchase sequence, she says, isn’t a ni...
We gained 654 subscribers and lost 234 in the same quarter. Here’s the full story.
In Q2 2026, we gained 654 new subscribers.
We also had 234 unsubscribes.
I am going to be honest with you , when I saw that number, I whispered it. 234 unsubscribes against 654 new subscribers is a lot. And understanding why it happened t...
One email. 36 unsubscribes. 2.4% unsubscribe rate. Here's what happened.
In Q2, we sent an email called "You Need New Shoes."
It had a 33.2% open rate. People clicked links multiple times. Some opened it up to three times.
And then 36 people unsubscribed , giving us a 2.4% unsubscribe rate in a single send. Wh...
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Authors
The writers behind this newsletter.
\ud83d\udccdA practicing Medical Doctor who doubles as an Email Copywriter and Marketer. I share about my faith, career, and business through writing.
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