Email Marketing Experiments 🧪 | Think It. Test It. Share It
Dr. Ayebanoa Sapphire BenwariWeekly behind-the-scenes of our successful and failed email marketing campaigns💌 In simple terms, what we've tried in email marketing that worked and didn't work.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 110 | Founded | 2 years ago | Last Issue | 3 days ago |
| Active | |||||
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emailmarketingexperiments.substack....Latest Issues
What does email marketing look like for Africa businesses?
We often hear that email marketing doesn’t work for African businesses. But is that really true?
At Sapphire Learning Hub, we’re working on the State of Email Marketing in Africa Report to find out what email marketing actually looks like...
Are African businesses really getting results from email marketing?
" Africans don't read emails."
"Email marketing doesn't work for my customers."
"Email marketing is too expensive."
We've heard these statements before. But how much of what we believe about email marketing in Africa is actually supporte...
The Black Friday email strategy that replaces urgency with curiosity
Most Black Friday campaigns are built on the same formula.
Wait until Friday. Send a 50% off discount. Add urgency. Hope people buy before the weekend is over.
The problem? Everyone is doing the same thing. And your subscribers — the ones...
She ran a secret sale before Black Friday. Her client made $22,000 that month.
Nicholate Osinachi’s client did not wait for Black Friday.
Two weeks before the official sale, she ran a hidden early testers promo. The subject line was: “Can you help me test this please?” The preview text said: “Secret early Black Frida...
The AI email workflow that actually keeps your voice intact
Meera Kothand has been in marketing for over 10 years. She has written more than 10 self-published books. She started with a $2.99 Amazon book , not because she was undervaluing herself, but because she knew exactly what she wanted: to get...
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Authors
The writers behind this newsletter.
📍A practicing Medical Doctor who doubles as an Email Copywriter and Marketer. I share about my faith, career, and business through writing.
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