Email Marketing Experiments \ud83e\uddea | Think It. Test It. Share It
Dr. Ayebanoa Sapphire BenwariWeekly behind-the-scenes of our successful and failed email marketing campaigns\ud83d\udc8c In simple terms, what we've tried in email marketing that worked and didn't work.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 74 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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emailmarketingexperiments.substack....Latest Issues
No funnels. No lead magnets. 2,000 new subscribers. Here’s how with Adam Schaeuble.
In 2025, Adam Schaeuble wrote this:
“I threw away all of my email funnels and lead magnets. Instead I started promoting my weekly Podcasting Business School newsletter as the lead magnet. Since doing that I’ve added over 2,000+ subscribers...
He deleted every lead magnet he had. His list grew by 2,000 with Adam Schaeuble
In 2025, Adam Schaeuble did something most email marketers would call career suicide.
He deleted every lead magnet and funnel he had ever built. No more scorecards. No more PDFs. No more welcome sequences with 10 emails trying to warm...
The 3-Layer Customer Research Framework for Highly Profitable Email Launches with Monica Badiu
For two years in a row, this course creator watched their Black Friday revenue go down.
Same offer. Same list. Worse results every time.
When Monica Badiu came in, the first thing she changed was not the copy or the design or the subject...
They re-engaged 200,000 subscribers. And then it fell apart with Monica Badiu
She spent two months doing everything right.
Re-engagement campaign. Deliverability fixes. Getting the list off seven blacklists. 200,000 inactive subscribers coming back to life.
And then they ran a promotion. And the results did not fol...
The Email Marketing Summer Plan with Dr. Sapphire
Someone wrote this recently and I could not stop thinking about it:
"Trying to give my kids the best summer experience while simultaneously running a growing business is quite frankly exhausting."
If you felt that in your chest, this epis...
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Authors
The writers behind this newsletter.
\ud83d\udccdA practicing Medical Doctor who doubles as an Email Copywriter and Marketer. I share about my faith, career, and business through writing.
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