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The $1 Million Copywriting Formula

Doug D'Anna

I teach copywriting at the highest level. Direct mail, email, funnels, VSLs. My copy has sold over $100 M and proven itself in thousands of split run tests. Free readers get a few high level persuasion tips. Paid subscribers get them all.

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Substack
PricingFreemiumPublishesDaily
Issues675Founded5 years agoLast Issue20 hours ago
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Artwork for The $1 Million Copywriting Formula

Latest Issues

I asked my judo coach for a favor

Fellow Copywriter,

When Men's Health hired me for their Peak Conditioning magalog, I had an advantage most writers didn't.

I'd lived the content. Judo. Lifting. Training every day.

So I knew the cookie cold. Every man who picks up that m...

20 hours ago

The headline that paid me $100,000

Fellow Copywriter,

My very first health promotion was for Prevention Health Books. The book was called Healing with Vitamins.

The headline: "91 Powerful New Vitamin Cures That Work."

Nothing clever. No wordplay. I used the oldest approac...

3 days ago

The day has arrived (your personal invitation)

You're receiving this because you've bought my swipes, video breakdowns or sales guides, or asked to hear from me about copywriting. It goes to my customers first. Please excuse the length. There's a lot to show you. — DD

October 13, 2026...

5 days ago
1

Both sides read every word

Fellow Copywriter,

Every investor walks around with one piece of "walking knowledge" in his head:

Oil drives the economy. Oil drives the market.

Nobody has to tell him. He already knows it.

That's the cookie.

So in Oil Time Bomb to Bli...

6 days ago

The cookie I used twice

Fellow Copywriter,

Read this lead:

“When five doctors couldn’t solve my father’s crippling back pain, I was determined to find a cure. Today I’m proud to say he’s 100% pain-free and you can be too!”

That’s Common Pain Remedies Revealed,...

7 days ago
1

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  • Doug D'Anna

    Built a $1 million copywriting business from scratch. Give me five hours and I'll teach you how to make $200K+/year in 2022. http://linktr.ee/Dougdanna

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