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Online Writing Journal

Carlos Caro

Sharing lessons, challenges, and breakthroughs from my writing on LinkedIn, X, Medium and Substack.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues19Founded3 years agoLast Issuea year ago
Active

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carloscaro.substack.com
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Latest Issues

How I Save 5–7 Hours a Week Writing Content (with a custom AI email bot)

Let’s rewind to the early days.

When I started writing on LinkedIn, it was a daily grind. Five to seven posts a week. Each one took an hour, sometimes more. That’s 7–10 hours a week just to keep the lights on. My follower count crept up—2,...

a year ago
3

LinkedIn Writing: Plan for Year 3

Like an idiot, I paid $12/month for software that told me how many total impressions, likes, comments, and re-shares my content was getting on LinkedIn.

I burned money on this for 2 years.

I did it because:

  • I thought LinkedIn's free...
2 years ago

Progress Report: Year 2 of LinkedIn

Seven months ago, I wrote this article laying out my goals for my second year of writing on LinkedIn.

The TL;DR from that article is that I spent Year 1 bouncing from topic to topic without a clear content strategy.

Thanks for reading My...

2 years ago
3

My Motivation For Writing Daily - What Lit The Fire

I’m operating under the assumption that in 7.5 years I’ll be permanently kicked out of the corporate workforce.

But, I don’t plan to retire at 50. I’m not sure what I’d do all day if I wasn’t producing something. Challenging myself. Compet...

3 years ago
6
3

What You Need To Know About LinkedIn's Recent Algorithm Change

If you’ve been on LinkedIn recently (especially as a writer), you may have noticed the platform is behaving differently.

Yesterday, many creators I know reported seeing their impression counts plummet from thousands of views to less than...

3 years ago
1

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  • Carlos Caro

    Fintech executive based in Washington, D.C. Founder of The Free Toaster Newsletter and Founder of New Market Growth, a marketing agency for lenders.

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