
Sharing lessons, challenges, and breakthroughs from my writing on LinkedIn, X, Medium and Substack.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 19 | Founded | 3 years ago | Last Issue | a year ago |
| Active | |||||

Let’s rewind to the early days.
When I started writing on LinkedIn, it was a daily grind. Five to seven posts a week. Each one took an hour, sometimes more. That’s 7–10 hours a week just to keep the lights on. My follower count crept up—2,...
Like an idiot, I paid $12/month for software that told me how many total impressions, likes, comments, and re-shares my content was getting on LinkedIn.
I burned money on this for 2 years.
I did it because:
Seven months ago, I wrote this article laying out my goals for my second year of writing on LinkedIn.
The TL;DR from that article is that I spent Year 1 bouncing from topic to topic without a clear content strategy.
Thanks for reading My...
I’m operating under the assumption that in 7.5 years I’ll be permanently kicked out of the corporate workforce.
But, I don’t plan to retire at 50. I’m not sure what I’d do all day if I wasn’t producing something. Challenging myself. Compet...
If you’ve been on LinkedIn recently (especially as a writer), you may have noticed the platform is behaving differently.
Yesterday, many creators I know reported seeing their impression counts plummet from thousands of views to less than...
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The writers behind this newsletter.
Fintech executive based in Washington, D.C. Founder of The Free Toaster Newsletter and Founder of New Market Growth, a marketing agency for lenders.
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