Reletter
Artwork for Henshin by Rob Pereyda

Henshin by Rob Pereyda

Rob Pereyda

I want to help you shape the future of anime and games.

Platform
Substack
PricingOnly free issuesPublishesMonthly
Issues21Founded3 years agoLast Issue4 months ago
Active

Read this Newsletter

blog.henshin.com
Artwork for Henshin by Rob Pereyda

Latest Issues

Anime Predictions for 2026

Last year I predicted 2025 would be anime’s inflection point. I was right. Now here’s 2026: the point of no return. The transformation becomes irreversible. Get ready for industrywide henshin (変身 — transformation).

And thus, I share my pre...

4 months ago
13

Scorecard: 2025 Anime Predictions

Happy New Year!

The second half of 2025 went by fast, so let me share my 2025 Anime Predictions scorecard.

The table should be fairly self explanatory, but here are a few quick fire thoughts for each prediction, below:

  1. I saw Crunchy...
5 months ago
5

Anime’s Great Decoupling Paradox in the West

The global anime market is experiencing unprecedented growth, roaring past $30B in 2024, yet Japanese producers are increasingly confronting a fundamental paradox in how they monetize their intellectual property (IP) in Western markets. Ins...

10 months ago
8
2

Roblox and The Innovator's Dilemma

In 2019, I was approached by a well known friend in the executive recruiting space. He was representing a company I had heard of, but didn’t know a ton about: Roblox. I knew a couple people working there at the time, but it just so happened...

a year ago
6
1

How Los Angeles Powers the Global Anime Industry

The Original Farmers Market is a Los Angeles landmark. While not explicitly “anime” itself, I can tell you lots of anime-related meetings have taken place there over the years (Photo: Walter Cicchetti/Adobe Stock).

If you were to ask any a...

a year ago
8
1

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Henshin by Rob Pereyda.

SubscribersEngagement71Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • Rob Pereyda

    CCO at Gamebeast | Founder at Henshin | ex-Crunchyroll employee #9 (wrote first contact, created subscription & did first 60 deals) | also ex-Netflix, VIZ Media, Bandai Namco & Capcom | US-Japan Council

  • Frequently Asked Questions

    How can I access the email archive for Henshin by Rob Pereyda?

    You can find recent issues that have been published by Henshin by Rob Pereyda on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Henshin by Rob Pereyda have?

    To see how many people subscribe to Henshin by Rob Pereyda, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Henshin by Rob Pereyda?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Henshin by Rob Pereyda as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Henshin by Rob Pereyda?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Henshin by Rob Pereyda using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Henshin by Rob Pereyda?

    Scroll up to where it says Related Newsletters to see other publications like Henshin by Rob Pereyda. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Henshin by Rob Pereyda?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.