My Social Web
Riccardo EspositoLa newsletter dei copywriter.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 46 | Subscribers | Read | riccardoesposito.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
I fantastici usi persuasivi della punteggiatura nel copywriting
Senza punteggiatura, il copywriting rischia di rimanere senza voce. Il segno di interpunzione nel mondo della scrittura persuasiva è molto più di un’attenzione grammaticale: è uno strumento psicologico che può cambiare il modo in cui il tuo...
Gli errori dell'AI copywriting che farai (se non leggi subito quest'email)
L’AI copywriting è qui e ci resterà per tanto tempo. C’è chi resiste ma, dal mio punto di vista, il modo per procedere è quello di spingere verso una buona inclusione degli strumenti nel processo creativo. E non sostituzione. Altrimenti, gl...
I framework fondamentali nel copywriting
Ci sono strumenti e procedure per permettono di ottenere grandi risultati quando si utilizzano i grandi framework per il copywriting. Ovvero, strutture metodologiche predefinite per creare testi persuasivi.
Esempi di copywriting [16]
Sai cosa domina una landing page e una home page? Sai cosa fa la differenza in un blog post ben strutturato e in una DEM efficace? Te lo dico io: la call to action. La CTA è un elemento che unisce copy e visual e invita esplicitamente il pu...
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Authors
The writers behind this newsletter.
AI Copywriter | Aiuto le aziende a unire AI e scrittura. Lavoro dal 2011 nel mondo della scrittura. Sono formatore e blogger. Ma anche papà di Gaia, thai boxer, ideatore di My Social Web e autore di libri dedicati alla scrittura online.
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