MYMIKA’s Substack
Debbie Wu, MYMIKABehind-the-scenes look at building an AI-powered digital closet - sharing our journey, product insights, and the future of fashion-tech.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 62 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||
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mymika.substack.comLatest Issues
MYMIKA | How MYMIKA's Outfit Recommendations Actually Work
We get a lot of questions about outfit recommendations. When do they unlock? Why aren’t they showing up yet? Why does the quality feel off at the start?
This week, we made some meaningful progress on the back end and it felt like the right...
MYMIKA | Your Style, Reflected Back to You
Many of you found MYMIKA as a digital closet: a satisfying way to see everything you own in one place.
But a digital closet was never really the point.
What we’re most proud of is being your personal stylist and companion, helping you see...
MYMIKA | Open Closet: Fiona
Growing up, fashion was a polarising field
The fashionable girls had an exclusive club you could never quite break into. The “you can’t sit with us” energy was everywhere — and yet every girl wanted in. The industry thrived on that tens...
MYMIKA | Does Your Cheapest Item Actually Cost the Most?
Make the most of what you own.
That’s our motto at MYMIKA and the reason we started building in the first place. But lately we’ve been thinking about something that comes before the wearing: the buying.
In Taiwan, there’s a concept we tal...
MYMIKA | The Outfit You're Too Scared to Break Up
You know the one…
You see something online — a combination you love, a color pairing that feels right, an outfit that just works — and then you open your own wardrobe and can’t quite get there. The pieces are there. Somewhere. But the t...
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Audience Metrics
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| Subscribers | Engagement | 61 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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| #175 |
Authors
The writers behind this newsletter.
✨Access your closet, wherever you go. ✨Shop preloved & archived designer pieces. ✨Stay tuned - become a beta user - let us digitize your closet!
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