Nail It and Scale It by James Critelli
Nail It and Scale ItI share insights from my 10+ career in advertising, tech, and startups on how entrepreneurs and business owners can grow and scale their businesses as efficiently and effectively as possible. New articles every Monday
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 75 | Founded | 2 years ago | Last Issue | 13 days ago |
| Active | |||||
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nailitandscaleit.substack.comLatest Issues
The Trust Deficit Your Sales Team Can't Overcome
Two months into working at Relentless, I took a sales call with Will, a soft-spoken manager in sports media. Within minutes it was clear he was unhappy in his current role, didn’t have time to run a proper job search, and was open to paying...
Stop Doing Google Ads Search Term Analysis Manually. Use Claude Code
Google Ads campaign management is increasingly automated. Performance Max. AI Max. Smart Bidding. Google’s pitch: give us keywords and ads, point us at the target, and we’ll handle the rest.
But automation hasn’t touched everything. Search...
The AI SEO Gold Rush: Moat, Mirage, or Race to Zero?
Something real is happening in AI search. According to Profound, 60% of consumers now start product research by asking an AI rather than Google. And the traffic that results is worth far more: AI search converts at 14.2% versus Google’s 2.8...
Full-Funnel Thinking: Why GTM Requires More Than Great Specialists
There’s a pattern I’ve seen across nearly every company I’ve worked with. Leads are coming in, but pipeline quality is inconsistent. Marketing is hitting their lead targets, sales is running their playbook, and somehow the business still is...
The New SaaS Playbook: Build Tools, Not PDFs
Historically, SaaS companies ran a well-worn playbook: free content to drive clicks, gated content to capture emails, lead nurture to build trust, and sales assist to close deals. This strategy has become outdated. Cutting-edge companies no...
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I share insights from my 10+ career in advertising, tech, and startups on how entrepreneurs and business owners can grow and scale their businesses as efficiently and effectively as possible. New articles 9am every other Tuesday
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