Naima Atti: Insights on CPG, Founders, Culture, and Growth
Naima AttiI lead at the intersection of SaaS, Supply Chain, Foodtech and CPG. I don't just understand the software; I understand the struggle of moving physical product through complex logistics to get it on the shelf.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 15 | Founded | a year ago | Last Issue | 6 months ago |
| Active | |||||
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naimaatti.substack.comLatest Issues
When the City Makes You Wait
Photo by Kaysha
I thought the hard part would be building ZAFI.
It wasn’t.
Naima Atti: Insights on CPG, Founders, Culture, and Growth is a reader-supported publication. To receive new posts and support my work, consider becoming a free o...
Part 4: The Surrender
Revisions of Us. The project that started it all.
I have been away for a few weeks. Not because I ran out of words. Because some seasons demand that you live the story before you can write it. I am back. And there is a lot to share.
Somet...
Part 3: Grief as a Foundation
Issa. A man of few words. He did not need to talk to make his presence felt.
In the GTM world, we talk about pivoting when the market shifts. But what do you do when the world stops? In February 2025, I did not lose a team member or a lead...
Part 2: The 8th Location: Walking into the Jackpot
NINI from Nature. Where it all started.
When the USDA inspector finally gave us the green light to sell in stores, I did not wait for a follow-up to the emails I had already sent. Whether they opened them or not was not my problem. I had t...
Part 1: The Audacity Play: A Green Apron and a Big Vision
Photo by Hiroko Nishimura
I did not get my Shift Supervisor role at Starbucks by climbing the ladder. I did not even start as a barista. I just applied for the leadership spot directly because I had the audacity to believe I could handle t...
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Authors
The writers behind this newsletter.
GTM Strategist & Operations Leader specialized in SaaS and CPG. Bridging the gap between raw market pulse and multi-million dollar scalable execution. Founder of CAZO & ZAFI.
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