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Naomi’s Substack

Naomi

My personal Substack

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Substack
PricingOnly free issuesPublishesInfrequently
Issues2Founded2 years agoLast Issuea year ago
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Latest Issues

adidas: "Superstar, The Original"

Brand Background

Long before adidas became a global symbol of style and sport, it started with two brothers in the 1920s, sketching shoe designs in their mother’s laundry room. Brothers Adi and Rudolf Dassler, with Rudolf later becoming...

a year ago
1

GAP "Better In Denim" Case Study

Katseye for GAP | Photo: Bjorn Iooss

Brand Background

GAP, founded in 1969, and was created to represent the casual, comfortable American style. Over time, they have garnered praise for their expertise in denim wear.

As commercial adv...

a year ago

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