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Natalie Felikian

From idea to reality: a behind-the-scenes look at launching and scaling a consumer brand. Join me weekly as I share the raw, unfiltered journey of product development, brand building, and entrepreneurship—lessons, wins, and the nitty-gritty of making it h

Platform
Substack
PricingFreemiumPublishesWeekly
Issues17Founded2 years agoLast Issue7 days ago
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Latest Issues

Hot Bar at Home: Week 3

Week three of Hot Bar at Home, and I’m officially addicted to the game.

I was struggling a bit to come up with my menu for this week, but I’m pretty pleased with how everything turned out. Dare I say this may be my favorite week yet!

I ma...

7 days ago
9

Hot Bar at Home: Week 2

After making the first round of Hot Bar at Home, I realized just how much I love opening the fridge and finding a bunch of little bites ready that feel exciting to eat. It’s like I have a private chef (but it’s just me LOL).

Not exactly tr...

13 days ago
9

Hot Bar at Home: Part 1

If you asked me what I ate this summer, there’s a pretty good chance it came out of a plastic container from a specialty grocer or local café.

A scoop of tuna salad here, a few chicken tenders there, some sort of little sweet treat that in...

19 days ago
6
1

I Just Launched My Product (Again)

It’s Monday morning. You’re packing your lunch for work — greens in the container, toppings ready — and then comes the decision. Do you whip up a quick vinaigrette and pour it into a tiny Tupperware, knowing it’s probably going to leak in y...

a year ago
4
1

"I wanna do it, I'm just scared."

Good evening dressing gang!

I ran into an old friend today — someone that I hadn’t seen since before launching LAV. It’s always funny running into people who knew me before this little endeavor. I’m the same person, but I do feel like I c...

a year ago
13
5

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