Natalie O’Neill
>1 million followers | brutally honest big sister guides on skincare, finance and wellness in your 20s.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 101 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
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natalieoneill.substack.comLatest Issues
The ANUA azelaic acid answer we've all been waiting for
A month ago I posted my response to SkinEcologic’s viral breakdown of Anua’s azelaic acid.
@skinecologicThis is exactly why transparency in skincare marketing matters. To the average consumer, when a product says “10% azelaic acid”, of cou...
What I wish I knew before buying my first home, single at 30
I still remember the mortgage advisor meeting that changed everything for me, faster than I ever could have expected.
My sister-in-law had given me a mortgage advisor’s contact details, so I figured I’d set up a call to see what it was all...
The ultimate sebaceous filaments product combo
Last year I wrote one of my most viral articles on how to make those little black dots at the end of your nose look better - overnight.
Last year I wrote one of my most viral articles on how to make those little black dots at the end of yo...
Is everyone *actually* making that much money??
I feel like there’s a weird divide happening lately.
You’re either a content creator or entrepreneur seemingly making a lot of money - either by showing us with luxury hauls or telling us with financial breakdown videos.
OR you’re someone...
How to grow on Substack from 0
I joined Substack in July 2025 with 0 subscribers.
A year later, I have 13,000.
Last week, I was even invited to speak about Substack at CreatorFest.
You might think that’s purely because I have an audience on other platforms, but all my...
Audience Metrics
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| Subscribers | Engagement | 80 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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| Ranked Keywords | 930 | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
>1 million followers | brutally honest insider info on skincare + personal finance. Become impossible to market to.
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