The Funnel Fuel
The Funnel FuelDemand Generation marketing—is the blend of art and science. I share essential principles, insights forged through trial and error, templates, and KPIs to boost your effectiveness, communication, and revenue in both Sales-Led and PLG orgs.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 8 | Subscribers | Read | thefunnelfuel.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The PLG Marketing Paradox
The conventional wisdom about Product-Led Growth (PLG) is somewhat wrong. While most companies focus on free trials and frictionless onboarding, the most successful PLG companies are discovering that sustainable growth often requires counte...
The Dark Genius of Scientology's Marketing Machine
Innovation often comes from well-known places or long-forgotten practices, especially when it comes to marketing. Normally we would refer to Fortune 500 companies or VC-backed startups for the latest strategies. But one controversial organi...
The Demand Generation Delusion: Why Your “Playbook” Strategy Will Fail and How to Elevate It
Your demand generation strategy is likely a waste of time and money. Harsh? Maybe. But if you're like most marketers, you're operating on outdated assumptions and misguided tactics that are costing you leads, revenue, and credibility.
9 Pillars of Demand Generation Marketing
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker
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Authors
The writers behind this newsletter.
The Art & Science of Demand Gen. I am a Marketing & DG leader with a passion for data and funnel clarity. I heard countless definitions of DG—each partly true, none complete. I demystify Demand Gen, and share lessons & practical growth strategies.
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