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Elena's Growth Scoop

Elena Verna, Jonathan Yagel, Gemma Casey-Swift
Hundreds of paid subscribers

A must-have resource for anyone in the growth, marketing, or product space.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues152Founded3 years agoLast Issue6 days ago
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Artwork for Elena's Growth Scoop

Latest Issues

The AI era requires a different kind of experimentation.

Experimentation is my favorite. I just love it. But this dear old friend of mine is quite different from even a few years ago.

And maybe that’s not such a bad thing. The old way of experimenting had its limits:

  • Focus on minor tweaks i...
6 days ago
35
1

The Mom-and-Pop SaaS era has arrived

So many stories about AI focus on developer productivity or replacing developers altogether. And sure, non-technical teams can launch their own stuff. But that framing misses the bigger shift. The real change is what type of software is now...

13 days ago
351
24

Your AI strategy has a trust problem, not a tooling problem

So maybe try actually trusting your employees a bit?

When I talk about things like High-impact ICs and speed as a moat, everyone gets excited. But you don’t get those through ‘AI transformation initiatives.’ (Yuck)

a month ago
334
22
Paid

How I think about hiring

Cowboys and farmers, old guard and new guard.

‘Okay, but seriously: how do you achieve this level of velocity in the product and this level of noise in the market… with 200 people!?’ People ask me this all the time. It seems unreasonable,...

a month ago
89
4
Paid

Your Job Is Changing Faster Than You Think

Edit: The original title of this post was ‘You’ll lose your job in 2027.’ I changed the headline.

A few readers shared that the original title felt painful in the context of recent layoffs. After reflecting on that feedback, I agreed...

a month ago
641
77

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Authors

The writers behind this newsletter.

  • Elena Verna

    Always be learning. Currently doing growth at dropbox. Previously surveymonkey, miro, amplitude, netlify. Advised mongodb, clockwise, sanity.io, krisp, and many more.

  • Jonathan Yagel

    I write 3 newsletters: Age of Intelligence (for founders & marketers), Tries (for writers & editors), and 1 (for curious, interesting people). And I edit a few more, including Growth Scoop (Elena Verna's masterclass on growing companies & careers).

  • Gemma Casey-Swift

    Diary of a product marketer in a world moving faster than sanity allows.

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