A must-have resource for anyone in the growth, marketing, or product space.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 147 | Founded | 3 years ago | Last Issue | 4 days ago |
| Active | |||||
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elenaverna.comLatest Issues
IC work is the new career flex
Getting to the top of the corporate ladder used to be the goal. Like, “I’m a VP, I’m… kind of a big deal.” That was the signal that you had made it. Now, the real flex is going back to being an Individual Contributor.
But not just a regula...
The biggest takeaway from my Stripe Sessions talk
Last week, I gave a talk at Stripe Sessions, and now I’m even more convinced:
Most companies seriously underinvest in monetization as a growth lever.
(Side note - when did Sessions get so big??? 6K+ people showed up and I’m hearing it’ll...
Who's got time for Product Marketing?
How to do (or partner with) PMM, at AI-native speed.
Hi everyone - Most of you are Growth or product people, which means that one of your closest collaborators is probably: Product Marketing. As I’m seeing roles start to merge and overlap,...
Your product has a new user. It’s not human.
Should MCP be in your ICP? It will keep you relevant. It might also make you replaceable.
Everyone (I think?) agrees that defining your ICP (Ideal Customer Profile) is important.
Confessions of a Millennial in Tech
I’ve been in tech long enough to think I’d already lived through the big shifts.
We went from on-prem to cloud. Then came digital transformation, where every company suddenly needed to become a software company (whether they had any busine...
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Authors
The writers behind this newsletter.
Always be learning. Currently doing growth at dropbox. Previously surveymonkey, miro, amplitude, netlify. Advised mongodb, clockwise, sanity.io, krisp, and many more.
I write 3 newsletters: Age of Intelligence (for founders & marketers), Tries (for writers & editors), and 1 (for curious, interesting people). And I edit a few more, including Growth Scoop (Elena Verna's masterclass on growing companies & careers).
Diary of a product marketer in a world moving faster than sanity allows.
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