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Elena's Growth Scoop

Elena Verna, Gemma Casey-Swift
Thousands of paid subscribers

A must-have resource for anyone in the growth, marketing, or product space.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues157Founded4 years agoLast Issue11 days ago
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elenaverna.com
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Latest Issues

Congrats, your sales problems in PLG are completely unoriginal

I’ve worked with enough PLG (Product-led growth) companies at this point that I’m starting to think we all work at the same company. Different logo, different Slack, slightly different shade of purple or gold on the pricing page, but someho...

11 days ago
330
7

How to give away free product and make money doing it

One of the biggest growth levers at Lovable is giving our product away for free.

Yep, Lovable is a PLG company. Most of our revenue comes in self-serve. We also have an amazing sales team, but our main motion is still very bottom-up. Prosu...

14 days ago
66
8

Report: What people *really* think about IC work.

I did a research study to find out.

(Disclosure: This post is part of a paid partnership with Typeform, including the use of the Research Flow platform at no cost. All of the findings and analysis are my own.)

a month ago
107
10
Paid

So, you want to be a content creator?

This has been my journey, with all the good and the bad that came with it.

Hey, would you do me a favor? I’m partnering with Typeform to do a study about what people in tech think of being a manager vs. staying an IC. I’d love to get your...

2 months ago
638
54
Paid

Please stop the AI Confidence Theater

AI headlines never disappoint. First, AI was killing education (oh the good ol’ days, I miss thee). Then we moved on to eliminating writers, engineers, designers, product managers, and sales jobs - I believe in that exact order. Marketing,...

3 months ago
894
104

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Authors

The writers behind this newsletter.

  • Elena Verna

    Always be learning. Currently doing growth at Lovable.

  • Gemma Casey-Swift

    Product marketing at Lovable. Sharing unsolicited opinions about AI, communication, technology and how they're changing the way we work and think.

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