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Elena's Growth Scoop

Elena Verna, Jonathan Yagel, Gemma Casey-Swift
Hundreds of paid subscribers

A must-have resource for anyone in the growth, marketing, or product space.

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Substack
PricingFreemiumPublishesWeekly
Issues153Founded3 years agoLast Issue19 days ago
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Latest Issues

Please stop the AI Confidence Theater

AI headlines never disappoint. First, AI was killing education (oh the good ol’ days, I miss thee). Then we moved on to eliminating writers, engineers, designers, product managers, and sales jobs - I believe in that exact order. Marketing,...

19 days ago
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The AI era requires a different kind of experimentation.

I bet your 2022 experimentation playbook is obsolete.

Experimentation is my favorite. I just love it. But this dear old friend of mine is quite different from even a few years ago.

a month ago
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The Mom-and-Pop SaaS era has arrived

Entirely new markets and categories are becoming economically viable.

So many stories about AI focus on developer productivity or replacing developers altogether. And sure, non-technical teams can launch their own stuff. But that framing m...

a month ago
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Your AI strategy has a trust problem, not a tooling problem

When I talk about things like High-impact ICs and speed as a moat, everyone gets excited. But you don’t get those through ‘AI transformation initiatives.’ (Yuck)

Sure, having the right AI tools and skills is part of the equation. But even...

2 months ago
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How I think about hiring

Cowboys and farmers, old guard and new guard.

‘Okay, but seriously: how do you achieve this level of velocity in the product and this level of noise in the market… with 200 people!?’ People ask me this all the time. It seems unreasonable,...

2 months ago
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Authors

The writers behind this newsletter.

  • Elena Verna

    Always be learning. Currently doing growth at dropbox. Previously surveymonkey, miro, amplitude, netlify. Advised mongodb, clockwise, sanity.io, krisp, and many more.

  • Jonathan Yagel

    I write 3 newsletters: Age of Intelligence (for founders & marketers), Tries (for writers & editors), and 1 (for curious, interesting people). And I edit a few more, including Growth Scoop (Elena Verna's masterclass on growing companies & careers).

  • Gemma Casey-Swift

    Diary of a product marketer in a world moving faster than sanity allows.

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