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shaping the ideas that shape us – on narrative, tech, and worldbuilding

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Latest Issues

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In 1915, Cadillac ran a single page in the Saturday Evening Post, “The Penalty of Leadership,” a meditation on what it costs to be first after competitors mocked its decision to lead with the V8. The company reprinted it for thirty years. P...

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A continuation of Luxury Media (2023).


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In 2023, I argued that in a world of infinite content, articulating worldview is your most valuable asset. People pay to support a point of view, to signal taste, to participate...

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    Tutt Street

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