The Spritz Hunting Club
Andressa SchneiderRefresh e coolhunting
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Subscribers | Read | andressaschneider.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
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Quando Louis Vuitton lança chocolates e Hermès organiza uma gincana em Manhattan, a sensação inicial é a de encantamento. Experiência, arte, delicadeza - palavras já cansadas que o branding insiste em reapresentar como se fossem novidade. M...
Arquitetura de Marca Premium: guia para Pesquisa Estratégica
Esse é um conteúdo autoral da TSHC. Um guia prático para desenhar uma boa pesquisa de mercado e estratégias de posicionamento para lançar uma marca no segmento premium. Mas, se você não quiser seguir esse passo a passo, eu posso fazer para ...
A Era Pós-Grife
Participei de um podcast sobre o futuro do luxo e sigo cada vez mais convencida de que estamos presenciando o fim de uma era. Não o fim do consumo conspícuo - esse, como sabemos, é imortal - mas o fim da narrativa que sustentou o luxo dentr...
Authors
The writers behind this newsletter.
CMO, near-PhD, coolhunting and trends researcher
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