Newsletter do Lona
André LonaHistórias dos bastidores do branding.
| Platform |  | Pricing | Only free issues |
|---|---|---|---|
| Publishes | Weekly | Issues | 188 |
| Subscribers | Read | andrelona.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Você só está prestando atenção na coisa errada.
Quando me comprometi com essa newsletter 4 anos atrás, um dos meus maiores medos era: “Mas eu vou ter sobre o que escrever pra sempre? Vou ter assunto toda semana? Minha vida não é tão interessante assim. Eu não tenho conhecimento o suficie...
O “segredo” das grandes agências.
O ano era 2016 e eu estava decidido: não descansaria até descobrir o que as grandes agências e estúdios faziam nos projetos de marca.
Sua ferramenta não é sua oferta.
O designer me diz: “Meus clientes não entendem o valor do meu trabalho.”
Quem influencia quem te influencia.
O sucesso deixa rastros. Essa é uma das frases que mais me marcaram na época em que estudei diretamente com o Chris Do — mas essa frase não é dele.
Authors
The writers behind this newsletter.
O cara do branding.
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