Nicole Fox Project
Nicole FoxA human-centred project exploring capacity, systems, and self-trust through writing, tools, and reflection.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 19 | Founded | 4 months ago | Last Issue | 14 days ago |
| Active | |||||
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nicolefoxproject.substack.comLatest Issues
Six Things I Do Instead of Running Ads
I haven’t run a paid ad in years.
At every business I’ve worked with, including my own, I’ve consistently found more sustainable results through other means. This is my Slow Marketing series after all, so if you’re here, you’re probably al...
Owning Your Corner of the Internet
This is a thought I come back to regularly. If Instagram disappeared tomorrow (not the app crashing for a few hours, but actually gone), how much of your business would still exist?
The social strategy you spent months or years refining: f...
Why I Stopped Calling Myself A Marketer
I keep a running note on my phone called “what do I actually do.”
This isn’t my to-do list. It’s more like an ongoing argument with myself. Slowly accumulating the attempts to define my language around something I can feel clearly, but don...
Social Media Is Not Your Website
I just finished a project I’ve been obsessing over for the past few weeks. My close friend is a choreographer, artistic director, and founder of an independent dance company in Halifax, Nova Scotia. She has been making work for over a decad...
Designing a Loyalty System That Rewards Effort, Not Spend
Most loyalty programs are designed around spend: Make a purchase, earn points, reach a tier, and redeem a discount. Then repeat.
This model works when the relationship between a customer and a brand is primarily transactional. But it falls...
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| Subscribers | Engagement | 72 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I work at the intersection of human-centred systems, operations, and applied design — grounded in real constraints and lived experience.
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