Nicole Fox Project
Nicole FoxA human-centred project exploring capacity, systems, and self-trust through writing, tools, and reflection.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 21 | Founded | 5 months ago | Last Issue | 46 hours ago |
| Active | |||||
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nicolefoxproject.substack.comLatest Issues
Small is a Strategy: A Different Kind of Marketing Ambition
The marketing industry has a scaling delusion.
There’s an implicit assumption underlying most marketing advice: bigger is better, and the aim is always the same: up and to the right.
I think this is bad advice for a lot of small to medium...
The Most Effective Campaign I've Ever Run Cost Almost Nothing
Working with small businesses often means they’ve invested in you, and extra media budgets typically aren’t part of the equation. These are actually some of my favourite projects to take on. These constraints force creativity in a way that...
Six Things I Do Instead of Running Ads
I haven’t run a paid ad in years.
At every business I’ve worked with, including my own, I’ve consistently found more sustainable results through other means. This is my Slow Marketing series after all, so if you’re here, you’re probably al...
Owning Your Corner of the Internet
This is a thought I come back to regularly. If Instagram disappeared tomorrow (not the app crashing for a few hours, but actually gone), how much of your business would still exist?
The social strategy you spent months or years refining: f...
Why I Stopped Calling Myself A Marketer
I keep a running note on my phone called “what do I actually do.”
This isn’t my to-do list. It’s more like an ongoing argument with myself. Slowly accumulating the attempts to define my language around something I can feel clearly, but don...
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Authors
The writers behind this newsletter.
I work at the intersection of human-centred systems, operations, and applied design — grounded in real constraints and lived experience.
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