The National Institute for Play | Built to Play. Built by Play.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
Read this Newsletter
nifplay.substack.comLatest Issues
The Man Who Built AI Was Too Busy Playing to Notice
The following post is by Lauren Sundstrom, COO of the National Institute for Play. Also check out her previous posts on play and flourishing, recess and cortisol, and Daniel Pink’s symphonic mind.
His name was Claude Shannon.
He is so re...
Dr. Gray’s new book is here. Restoring Childhood: How to Set Kids Free in the Age of Anxiety
This guest article is by Dr. Peter Gray, longtime friend of Dr. Stuart Brown and the National Institute for Play, sharing a sneak peek into his latest book. As with all guest contributions, the views expressed are Dr. Gray's own and don't n...
Meet 10 of the OGs of Play Science
This is Part 1 in a series on the pioneers of play science. Future pieces will highlight even more of the minds and the work behind play. This list is not meant to be exhaustive or definitive with respect to the many hands that have contrib...
The Most Important Subject Your Child Will Study This Year
The school supply lists are checked off. The backpacks are packed. The alarm clocks are set for the early-morning rush.
As we stand on the start of a new school year, there is a quiet, collective anxiety that settles over parents. We look...
The Play Times - Issue No. 01 - 12 Findings from Q2 2026
Our quarterly publication on all things PLAY
Audience Metrics
Subscribers, engagement, traffic and sponsorship for NIFPlay.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
The National Institute for Play | Built to Play. Built by Play.
Boston College research professor Peter Gray specializes in the nature and value of play. You can learn about his work and find some of his talks, books, and academic articles at petergray.org.
Flow coach | Learning and writing about what lasts in athletics.
I think Authenticity is the most important skill of our time. AI / WELLNESS / LIFE STYLE DESIGN / PLAY
Frequently Asked Questions
How can I access the email archive for NIFPlay?
You can find recent issues that have been published by NIFPlay on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does NIFPlay have?
To see how many people subscribe to NIFPlay, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in NIFPlay?
Newsletter advertising can be extremely effective when it's done right. Before you pitch NIFPlay as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like NIFPlay?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact NIFPlay using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to NIFPlay?
Scroll up to where it says Related Newsletters to see other publications like NIFPlay. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact NIFPlay?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.