Niklas Grube
Product Management & Innovation Researcher (Dr. rer. oec.) | Innovation, Brand & Retail Performance Expert
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 3 | Founded | a month ago | Last Issue | 10 days ago |
| Active | |||||
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niklasgrube.substack.comLatest Issues
What Makes a Product Exceptionally Successful? [Part 1]
I’m currently reading the book Good to Great1, which deals with an interesting question: What distinguishes companies with an average market performance (good) from those with exceptional performance (great)?
While the author identifies se...
Should You Innovate? Benefits and Risks of New Products
Most new products fail or underperform. The evidence on why — and what to do about it — exists in peer-reviewed research that most practitioners never see. This article is the first part of a checklist I’m creating that translates findings...
Unique, but Useless
If I started painting today, my art pieces would be one of a kind in the world. In other words, they would be highly differentiated in the art market. Yet I don’t think anyone would buy them. On the other hand, if I offered a van Gogh for s...
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Authors
The writers behind this newsletter.
Product management & innovation researcher (Dr. rer. oec.). I post about Superior Business Performance. My posts on Substack are essays, not academic articles. That means they are less formal and often intentionally unpolished. I hope you enjoy them!
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