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Nina Pérez

Marketing strategy for independent boutique owners. 25+ years in the boutique industry. No hustle culture. No generic advice. Just clarity. Stop guessing and start building something that actually works.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues3Foundeda year agoLast Issue5 months ago
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Latest Issues

Your Boutique Marketing Isn't Broken. It's Just Missing This

I was sitting with a boutique owner not long ago; smart woman, years in business, genuinely loves her customers — and she was frustrated. She was posting consistently. Showing up in stories. Sending emails when she remembered. And still, no...

5 months ago
1

The Thing You Keep Underselling

There’s a pattern I see in women who’ve been running their boutiques for a decade or more.

They know their customer better than any algorithm ever will. They’ve survived slow seasons, supply chain chaos, trends that came and went, and mome...

5 months ago

Welcome to Clarity Over Chaos

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I’ve been meaning to start this for a while.

Not because I didn’t have anything to say, anyone who knows me knows that’s never the problem. But because I wanted to make sure that when I showed up here, I was showing up wi...

5 months ago

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  • Nina Pérez

    Marketing strategy for independent boutique owners. 25+ years in the boutique industry. No hustle culture. No generic advice. Just clarity. Stop guessing and start building something that actually works.

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